Market Development Specialist

2 days ago

Johannesburg, South Africa TransUnion Full time

**What We'll Bring**:
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius. Come be a part of our team - work with great people, pioneering products and cutting-edge technology.

We’re looking for a great communicator to join the Market Development team within the Financial Services vertical at TransUnion, a dynamic, growing global risk information provider headquartered in Chicago, IL. This position would be based in the Global Capability Center in South Africa. You’ll be responsible for supporting the vertical in developing go-to-market materials and conducting competitor / market research. You’ll collaborate with colleagues across TransUnion including Brand Management, Corporate Affairs & Communications, Product Marketing, Product & Solutions, Sales, and Legal teams.

**What You'll Bring**:

- Partner with colleagues across the matrix (e.g., Product Marketing, Sales, Legal) and other business units in the implementation of market development plans and marketing campaigns - providing input and/or deliverables regarding the strategic approach, messaging, and tactical execution
- Collect and disseminate “voice of market” for market development and strategy needs, including inputs for market sizing and segmentation studies, business case development, and pricing analysis
- Support market development initiatives by developing creative, exciting, engaging collateral for various audiences using a variety of platforms - working within brand guidelines
- Have accountability for preparing content while creating, maintaining, and enhancing the structure, content, look and feel for our go-to-market materials specific to business segments that we serve

**What you'll bring**:

- Advanced to expert knowledge of MS Office Suite, including PowerPoint
- Excellent verbal / written communications skills and effective story-telling skills - with an ability to maintain creative excellence
- Proficiency with the visual display of quantitative information (charts, graphs, etc.)
- Ability to identify the most effective way to get messages across a variety of mediums (presentations, videos, blogs, podcasts, etc.) and channels (web, social, print, etc.)
- Experience developing, executing and measuring the success of go-to-market plans and customer communications campaigns
- A positive attitude and the ability to form strong, collaborative working relationships with colleagues at all levels, and external stakeholders
- Ability to operate in a fast moving, collaborative environment and present/sell your work and ideas well
- Prioritization and organization skills, including the ability to see projects through from concept to production while managing multiple projects simultaneously
- Minimum of 1-3 years of relevant professional experience, preferably in a communications role
- Bachelor’s degree in journalism, communications, graphic design or related field

**We'd love to see**:

- An ability to take complex ideas and information, consolidating them holistically into well-designed, innovative pieces of information
- An individual who clearly articulates creative decisions that are backed up with strategic supporting evidence, insight, and rationale - with experience partnering with Sr. Leadership to deliver on key business objectives
- Capability to think strategically and translate strategy into creative, compelling stories that resonate with the intended audience
- Familiarity with financial or information risk companies in a B2B setting

**Impact You'll Make**:
TransUnion Job Title

Analyst, Strategic Planning

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