Digital Marketing Specialist

1 week ago

Johannesburg, South Africa OA Media Group Full time

**Key Duties**
- Responsible for planning, managing and implementing successful organic search campaigns, including Audits

Keyword and topic research
On-page optimisation
Off-page optimisation
Collaborate with content writers, strategists, designers etc
Monitor and analyse performance
Collaborate with technical team for support where needed
- Assist in planning and setting up successful paid campaigns on Google Ads and Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter etc) including Audits

Creating, managing and optimising campaigns
Monitor and analyse performance
Collaborate with other team members such as paid specialists, strategists, designers, content writers
- Work collaboratively with the inbound team to set up and optimise landing pages for paid campaigns, or web pages for SEO campaigns
- Data analysis Ensure tagging is correctly set up for Google Analytics, any pixels, remarketing tags, ecommerce tracking and more complex setups where required

Review reports and prepare insights, action items and recommendations

**Advantageous**
- Marketing automation
- Conversion rate optimisation
- Content marketing

**Qualifications**:
**Requirements**:

- Industry related certifications, degree or diploma
- Minimum of 4 to 5 years of relevant industry related experience within an agency space
- Excellent copywriting skills
- Excellent research skills
- Analytical thinker
- Good project management skills
- Highly motivated
- Google Ads Certification
- Facebook Blueprint Certification

**Technical skills**:

- Extensive knowledge of Web analytics and tag deployment (e.g. Google Analytics & Google Tag Manager)
- Experience with keyword research and analytical tools, such as Moz, Semrush, Google Search Console etc
- Paid campaigns for Google Ads & Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
- Experience working with various Ad Managers
- Keyword research
- Ad writing skills
- Expertise in A/B and multivariate testing
- Experience with various Marketing Research tools
- Experience with MS Excel/Google Sheets

**Job Types**: Full-time, Permanent

**Salary**: From R7,500.00 per month

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)

**Education**:

- High School (matric) (preferred)

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