Head of Marketing
3 weeks ago
Duties will include but not be limited to:
- Client acquisition and retention. This is the core of the role, obviously. You should focus unwaveringly on client growth, customer acquisition costs, and lifetime value, across channels
- Provide understanding of each of the group Companys customers through thorough analysis of internal and external marketing data / research, because only once you understand their customers will you be able to really "reach" them
- Negotiate with third parties within the marketing value chain to make sure they use the most cost effective tools, if they can save a little, why not?
- Build, own and track the marketing budget. As with any department, budgeting is key. Look at the whole picture and blow them away
- Direct and lead the execution of the go-to-market strategy to successfully launch new products and services or updated campaigns. This is after all how they put the brand "out there"
- Establish reliable reports and dashboards representing pipeline and revenue performance. Reporting is an important part of the bigger picture
- Develop and execute affiliate communications plans to equip affiliates for upcoming product launches and sales play campaigns. Also, ensure you build firm relationships with all stakeholders
- Work closely with the sales team to design sales acceleration programs and initiatives. If they are equipped, they cannot fail
**Requirements**:
- Relevant tertiary qualification
- 7+ years experience in relevant marketing management role
- Digital lead generation experience
- Experience contributing to the growth and expansion of an organisation by generating leads
- Experience in marketing and growing an organisation globally
- Proven excellence in your previous endeavours
- Strong technical knowledge of brand and marketing best practices
- Experience with digital marketing (Google, social media, etc)
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