Head of Marketing
2 weeks ago
KwaZulu Natal, Durban
- R 50 000 - R 80 000
Umhlanga. Solid experience within a senior digital / acquisition marketing focused role and strong understanding of digital marketing channels secures Head of Marketing role with dynamic, growing concern within the sports betting industry.
Develop and execute effective acquisition and retention strategies with key focus on growing the online sports betting vertical. Develop specific campaigns to create and maintain elevated levels of customer acquisition, reactivation, engagement, and interaction. Provide strategic direction and strong leadership to develop, grow and lead the marketing team.
Build and lead the marketing team across all channels including Affiliates, SEO, Programmatic, PPC, SMS, Paid Social and CRM. Develop online content strategies, considering SEO and Google Analytics. Develop and implement a social media strategy to grow the brand and increase customer recognition around the brand. Develop and manage the marketing budget, forecasting and ROI; including analytics and reporting on the effectiveness of campaigns such as conversion rate / player value / ROI to aid decision-making and optimise campaigns and the use of specific marketing channels.
**Requirements**:
- Proven experience within a senior digital / acquisition marketing focused role
- Strong understanding of the sports betting industry in South Africa including demonstrable experience in the planning and implementation of marketing strategies, campaigns, and promotions in sports betting
- Demonstrated experience in designing and implementing successful digital marketing strategies
- Strong understanding of how all digital marketing channel’s function
- Solid knowledge of online marketing tools and best practices
- Familiarity with SEO / SEM, Google Analytics, PPC and acquisition software
- Experience with CPA, Revenue Share, CPC, and CPM models
- Excellent analytical and project management skills
- Strong team management and communication skills (written and verbal)
- For more information please contact:
- Jess Kidwell
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