Offline Marketing Specialist

7 months ago

Woodstock, South Africa Burnt Studios Full time

**Job description**:
The Offline Marketing Specialist plays a vital role in driving foot traffic to our stores and enhancing the brand's offline presence. This role is responsible for designing and executing creative marketing strategies, including visual merchandising, in-store events, and other offline marketing initiatives to attract customers and promote brand awareness.

**Design and Visual Merchandising**:

- Develop visually compelling displays and layouts for store windows, interior merchandising, and in-store promotional materials to showcase products and reinforce the brand's image.
- Collaborate with the Retail Sales Manager and Store Managers to ensure consistency in visual branding and messaging across all stores.

**In-Store Events and Promotions**:

- Plan, coordinate, and execute in-store events, product launches, and promotional campaigns to engage customers and drive foot traffic to the stores.
- Work closely with store teams to implement event logistics, signage, and promotional materials, ensuring a seamless customer experience.

**Offline Marketing Campaigns**:

- Develop and implement offline marketing campaigns and initiatives to reach target audiences through print media, direct mail, outdoor advertising, and other offline channels.
- Collaborate with the Marketing department to to plan marketing campaigns and events effectively and within budget.
- Collaborate with external vendors, agencies, and partners to execute marketing campaigns effectively and within budget.

**Community Engagement and Partnerships**:

- Identify opportunities for community engagement and partnership collaborations to enhance brand visibility and foster positive relationships with local communities.
- Represent the brand at local events, sponsorships, and community initiatives to build brand loyalty and goodwill.

**Market Research and Analysis**:

- Conduct market research and competitor analysis to identify emerging trends, consumer preferences, and opportunities for offline marketing strategies.
- Analyze campaign performance metrics, customer feedback, and sales data to evaluate the effectiveness of offline marketing initiatives and optimize future campaigns.

**Job Specification**:
**Skills**:
Graphic design, visual merchandising, event planning, project management, creativity.

**Experience and Qualification**:
Proven experience in graphic design, visual merchandising, or event planning, preferably in a retail or marketing environment. Proficiency in design software (e.g., Adobe Creative Suite)

**Knowledge**:
Understanding of offline marketing channels, market research methodologies, and branding principles.

**Personal attributions**:
Attention to detail, creativity, adaptability, excellent communication skills, ability to work collaboratively in a team environment.

**Other**:
Flexibility to work occasional evenings or weekends for events or store openings. Valid driver's license and access to transportation for attending off-site events.

**Company Culture/Organisational Fit**:
Quality

Innovation

Diverse team members

Integrity

Participate and contribute to a culture of Continuous Improvement

**ADDITIONAL INFORMATION**:
The position is full time

Mon-Fri (8:30 - 17:00)

Competitive industry related salary

**Job Types**: Full-time, Permanent

Application Question(s):

- What is your salary expectation?
- What is your notice period?

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