SEO Specialist

**Responsibilities (include but are not limited to)**:
Develop SEO strategies and optimise sites to drive growth for a range of well-known clients
Perform keyword research in coordination with client business objectives to optimise existing content and uncover new opportunities for paid media
Run with content auditing and provide content and keyword strategies
Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific (content strategy for client, optimising and uploading content)
Assist with development and execution of communication/content strategies via social communities in coordination with SEO goals
Research and implement search engine optimisation audits
Administer search engine programmes (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects
Conduct Technical Site Audit (SEO) and recommendations to identify, plan, and implement technical SEO recommendations for websites including:
Site architecture, page load speed and content optimization
Site migrations, Conversion optimization and redesigns
Off-site SEO
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords and organic traffic
Implement link building campaigns in coordination with client SEO goals
Monitor and evaluate search results and search performance across the major search channels for monthly reporting and recommendations
Assist on client pitch/proposal creation
Explain technical terminology and processes
Competitor analysis and research
Keep abreast of industry changes within industry best practice

**REQUIREMENTS**:
**Qualification / Experience / Skill**:
Relevant tertiary qualification
Proficient in MS Office (i.e. Word / Excel / PowerPoint / Keynote etc.)
Minimum 3 years’ experience as an SEO Specialist
Advertising Agency experience will be advantageous
Experience with UX best practices, strategy, and research
Sound technical SEO background and thorough understanding of its place in the digital marketing portfolio
Understand the fundamentals of web analytics
Google Analytics/AdWords Certified
Knowledge of Google Search Console and Google Tag Manager

**Knowledge of SEO Tools**: Ahrefs, SEMrush, Screaming Frog and Bright Local
Good to have - HTML background
Good to have - Proficiency in Data Studio
Good command of the English language (both verbal and written)
Strong organisational and planning skills
Strong time management skills
Strong project management skills with the ability to prioritise and make progress on multiple concurrent projects as well as share progress with your team Personal Attributes:
Team player with the ability to work independently
Ability to remain calm in a fast-paced environment
Proactive
“Out of the box” creative thinker
Resilient
Confident
Accountable
Solution driven / problem solver
Deadline driven
Meticulous with attention to detail