UI Africa Bu Lead

4 weeks ago

Durban, South Africa Unilever Full time

JOB TITLE: UI Africa BU Lead

FUNCTION: Customer Development

JOB LOCATION: Nigeria / South Africa / CDI / Kenya

UNILEVER INTERNATIONAL IS

Unilever International (UI) is an alternative but complimentary route to market, servicing white space opportunities not exploited by local operating countries. It is a global business unit with 9 hubs (Singapore, US, UK, Korea, India, Dubai, France, Philippines, and Australia) with a diverse range of products, with expertise in utilizing 3rd party distributors and consolidators to reach consumers in over 75 countries.

UI have been operating successfully as an alternate RtM to complement MCOs to serve these white spaces through a network of 500+ market expansion service providers and specialists via seeding initiatives. The market expansion providers or distributors in countries provide brand building and customer development services to UI under the agreed operating frameworks using the brand toolkits provided. UI have strategically evolved its portfolio from availability led growth to seeding in the last 5 years.

About Business Development in UI- We build categories and brands like St Ives, Simple, Lip Care, Pet Care globally across markets, media, and channels, by enhancing brand awareness and brand through creative and effective digital mediums. We launch Unilever brands in new markets and bring them to life.- We build market positions in white spaces by identify new opportunities, developing, defining, negotiating, and nurturing strong business relationships. We own the business’ P&L end-to-end, partner with customers, distributors, and internal cross-functional teams to manage and grow existing businesses, to deliver growth through flawless execution of projects. MAXIMUM Execution, MAXIMUM freedom, MINIMUM to no time on alignment and PowerPoints.

This role is important because

UI Africa presents the single largest opportunity for UI globally to create a 500mn euro business which means setting a new bold vision for UI Africa = 500mn by 2025, adding over 400mn iTO to Unilever Africa and UI, making the Business Unit the best performing BU in the company and the industry and truly serving underserved consumers across Africa.

KEY RESPONSIBILITIES:
- Lead UI managed geographies and build the entire Unilever portfolio across PC, BWB, Nutrition, Ice Cream and Home Care across different clusters in Africa
- build RTM, drive marketing, and deliver purpose driven brand building.- Scale niche brands across Africa and build them leveraging the power of global sourcing - you will drive brands like Simple, St Ives, Shea Moisture, Vaseline, Floucaril, Paragoncyl among many others across niche and premium channels.- Repair Tail Brand cells - You will lead teams to take over tail brand cells in large markets and repair them to profitability and growth.- Build new channels - You will lead the pioneering work of leading the creation of new channels like cross border ecommerce, diaspora exports to Africans living worldwide, corporate partnerships.- Build New Categories - You will lead the creation of new categories such as lip care, sun care, noodles under our global billion-euro brands.- In Summary your focus is on S.P.E.E.D = Seeding, Partnerships, Ethnic, Exports, Discounters will be our 5-pronged strategy.

YOU’LL WORK CLOSELY WITH...- UI Marketing, Business Development, Supply Chain and Finance- External customers

KEY REQUIREMENTS:
- Be a strategic, highly adaptable, and entrepreneurial person.- Have strong track record of consistency in market delivery.- Deep level of passion for all things digital- Have excellent communication, negotiation and influencing skills with key stakeholders.- Have experience working and leading in cross-functional teams.

Key Mantras for Success

1. Deep Partnership with the new 5 Business Groups - Clearly form mini BG in UI AFRICA that interface every month with each of the 5 BG, aligning every single opportunity with a spirit of humility, collaboration and fierce persistence. We will take an approach of radical transparency, over communication of success stories and delivering to the key asks of the BG. We want to deliver incremental TO & UOM to each BG.

3. Collaborate & Celebrate - Work strongly together supporting each other in our quest to become the best performing business in UI and Unilever. Celebrate wins, no matter how small they may be. Help each other solve problems proactively. Be vocal with your views and share your thoughts and ideas always.

4. Get In the Mud - Know and own the business like it is your own. Understand sales, channels, supplies, commercials, brands by going in deep. Solve problems when they surface by asking “why why” and “why not” and thinking about “how” an issue can have alternative solutions.

5. Be Persistent and Positive - Greatness comes to those who persist, in pursuit of their dreams and visions. Those who can believe stronger and longer than others, see the results of their efforts come

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