Digital Engagement Coordinator

**Job Advert Summary**:
(This is a permanent position based in WWF-SA Head office in Newlands, Cape Town)

WWF is the world’s largest and most respected independent conservation organisation, with over 6 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

WWF South Africa is a national office that is part of the WWF network. We are a local NGO that has worked for 50 years with the aim of inspiring all South Africans to live in harmony with nature, for the benefit of our country and the well-being of all our people. WWFs work is _for nature, for you_.

Our work is challenging and exciting and we love what we do. To join our team, you need to be brilliant at what you do, passionate, results-orientated and have a positive attitude.

**Background**:
**Minimum Requirements**:

- Three to five years’ experience in digital roles, including content creation and strategy setting, preferably in a marketing, publishing or agency environment
- Demonstrated experience achieving impact (reaching, engaging and converting) various audiences
- Expertise in two or more of the following: HTML, CSS, video/image editing and/or design (Photoshop) skills
- A ‘digital native’, highly competent across a broad spectrum of existing online technologies and an early adopter of new technologies
- Proven track record working with content management systems at an advanced level
- Proven success in setting up and implementing campaigns on marketing automation platforms (e.g. HubSpot)
- Proven success record in online communications and marketing
- Proficiency in online analytical tools (including Google Analytics, Tag Manager and Search Central tools etc)
- Able to turn data into clear strategic recommendations
- Working knowledge of SEO best practices
- Working knowledge of user experience (UX) design
- Experience of dealing with digital and creative agencies
- Project management and coordination skills, delivering multiple simultaneous projects
- Excellent written and spoken English - other language(s) an advantage
- Interest in conservation and environmental issues
- Upholds WWF’s values in everything you do with: courage, collaboration, integrity, respect and inclusivity.

**Duties and Responsibilities**:
Online and social media
- Improve the performance and user experience of WWF online platforms as measured against key metric & qualitative goals.
- Implement online and social media engagement strategies (including paid social, search, programmatic).
- Advocate and support the use of the WWF website CMS.
- Regularly monitor and respond to user feedback and audience research to improve and enhance online platforms and content.
- Work closely with the digital team, conservation communications, the broader communications unit as well as business development to ensure the best promotion, treatment and distribution of online content (including news stories, blogs, landing pages, fundraising appeals etc).
- Assume responsibility for the maintenance, update and upgrade of content on core platforms, including the WWF website and other properties i.e. Earth Hour and Journey of Water.
- Support implementation of a CRM and marketing automation tool for WWF.
- Report on digital performance at required intervals (post-campaign, quarterly, year-end) as part of the team and organisation’s monitoring and evaluation.

Digital optimisation
- Manage digital projects and campaigns for the organisation especially optimisation in terms of engagement aligned with WWF’s marketing and communication goals.
- Develop in conjunction with the rest of the communications unit, business development and external agencies, methods of driving quality traffic to the website and increasing online engagement.
- Act as a bridge between WWF South Africa and the Digital and Tech & Apps teams at WWF International.

Digital creative leadership
- Contribute creatively to the digital community within the communications team and the organisation, ensuring an inspiring and creative environment and sharing best practices.
- Identify, incubate and generate ideas and concepts, contributing to a culture of learning and innovation with the digital/communications team.