E-commerce, Retail and Licensing Specialist

**Job Advert Summary**:
(This is a permanent position based in Newlands, Cape Town)

WWF is the world’s largest and most respected independent conservation organisation, with over 6 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

WWF South Africa is a national office that is part of the WWF network. We are a local NGO that has worked for 50 years with the aim of inspiring all South Africans to live in harmony with nature, for the benefit of our country and the wellbeing of all our people. WWFs work is _for nature, for you_.

Our work is challenging and exciting and we love what we do. To join our team, you need to be brilliant at what you do, passionate, results-orientated and have a positive attitude.

**Background**

You will be required to manage and oversee the operations of the organisation’s retail trading business (SHOP), for both physical events and pop ups, as well as manage and run the online shop (e-commerce) front including running all digital marketing and advertising; identify and agree Licensing partnerships with qualifying companies, and manage these relationships to nurture and foster growth).

As a primarily outward facing role, you will be expected to maintain high standards of decorum and ethics. Your primary goal will be to raise funds and increase income for WWF, meeting specific KPIs.

**Minimum Requirements**:

- Tertiary qualification in Marketing / Business Management or similar.
- 5 years in e-commerce / licensing / events / campaigns.
- Communication
- Search engine optimisation
- Social media marketing
- Digital Marketing
- Shopify
- Attention to detail
- Planning & organising
- Deadline focused
- Interpersonal skills & relationship building skills
- Strong team player
- Resilient individual with high energy levels
- Passion for conservation

**Duties and Responsibilities**:
**Shop**:

- Line manage the smooth day-to-day operations of SHOP
- Manage and use systems: NetSuite, Celigo, Shopify and Hubspot
- Design and curate a range of on-trend, ethically sourced, environmentally friendly products
- Identify and negotiate new stock items
- Prepare and submit monthly sales reports to Head of Unit and Finance & Business Support team
- Assist in the preparation of shop budgets and expenses and manage the recon process
- Enhance and maintain efficient business processes and practices
- Prepare reports, presentations, proposals, and correspondence as required
- Develop marketing plans for SHOP customersfor both the physical and digital space
- Design appealing campaigns for SHOP in order to increase profitability
- Engage & strengthen relationships with WWF shoppers via SHOP and other channels
- Identify marketing platforms, promotional opportunities, and better ways of working
- Analyse shop statistics and develop future strategies (Google & Facebook analytics)
- Achieve agreed annual sales targets

**Licensing**:

- Maintain existing cause-related marketing partnerships (Carrol Boyes, My School, Falke, etc.) and grow these relationships.
- Identify, assess, and implement new partnerships.
- Provide assistance to the Local and International Merchandise Programme in collaboration with new and existing partners
- Use cause-related marketing partnerships to inform, influence the staff, customers, supply chains & stakeholders of partners by leveraging their communications and marketing channels
- Ensure Partners are actively engaged and communicated with, so that relationships with partners are strong, resulting in fresh creative, innovative partnership communications, which includes:

- Managing the development of partnership materials (print, electronic, digital) for all stakeholders
- Providing content for various partnerships and WWF channels
- Coordinating launches where necessary
- Driving media activities i.e. developing media releases
- Monitoring and evaluating partnership communications
- Co-ordinating and delivering reports as required
- Assisting in contracting and partnership agreements
- Managing partnership communication and marketing rights and guidelines
- Ensuring WWF is well profiled in all partnership communications in line with brand guidelines to ensure credibility without compromising on brand value
- Ensuring appropriate WWF campaigns, tactics and messages are supported by internal and external partnership channels and platforms
- Ensuring that partners contribute to and support WWF activations as appropriate
- Support the development of donor journeys with regards to SHOP

**General**:

- Identify SEO best practices regarding inventory, pre-orders, and pricing policies.
- Monitor changes in product sales by using web