Marketing Assistant
2 months ago
The Marketing Assistant plays a pivotal role, supporting the execution of marketing strategies for Traderoot and all its related brands. The Marketing Assistant is responsible for assisting with various administrative tasks, content creation, co-ordination of marketing campaigns, and market research to identify emerging trends, driving traffic and generating leads to enhance our brand presence across multiple platforms.
**Primary responsibilities**
- Schedule and co-ordinate meetings, appointments and events for the Marketing team.
- Organise and maintain marketing files, records and databases.
- Manage internal and external communications, ensuring timely responses and follow-ups.
- Assist in drafting and editing marketing material such as brochures, newsletters, social media posts and website content.
- Develop compelling messaging, value propositions and positioning strategies for Traderoot products and services.
- Communicate key benefits to target audiences.
- Collaborate with designers, writers and other team members to ensure content is consistent and of a high quality.
- Update and manage content across various marketing platforms.
- Track the quantity of content, such as articles, videos and infographics, produced within a specified period.
- Adhere to the content calendar and deadlines.
- Co-ordinate timelines, tasks and resources for campaigns.
- Assist in organising, planning and setting up marketing events such as trade shows, webinars and product launches.
- Assist in developing and implementing customer engagement strategies to build brand loyalty.
- Use analytics tools to monitor campaign performance and track key metrics such as the number of leads generated through content marketing efforts.
- Analyse data and provide insights or recommendations for improvements.
- Track conversion metrics.
- Conduct market research and analysis to identify target markets, market trends, competitive landscape and customer insights.
- Utilise data efficiently to drive marketing strategies and initiatives.
- Keep abreast of trends, changes in regulations and emerging marketing technologies and tactics in the FinTech industry.
- Monitor engagement metrics such as likes, shares, comments, follows, reach, impressions, and saves on social media posts.
- Conduct research to gather data on market trends, competitor activities and customer preferences.
- Compile and present research findings to the Marketing team to assist with strategy developments.
- Handle event logistics, including co-ordination of vendors, registration and on-site support.
- Monitor and respond to customer enquiries and feedback posted on social media and other communication channels.
- Assist in tracking Marketing expenses and preparing financial reports.
- Co-ordinate with vendors and suppliers to ensure timely payments and deliveries.
- Assist with general administrative tasks, such as co-ordinating meetings, maintaining marketing databases, and organising marketing-related files and documents.
- Drive and refine the Traderoot Active event portal. Engage in activities and actions that promote the event portal, ensuring its visibility to the target audience.
Pay: R12 000,00 - R18 000,00 per month
**Location**:
- Cape Town, Western Cape (required)
Application Deadline: 2024/09/20
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