B2b Digital Marketing Specialist
5 days ago
**Role**:
In this role, you will plan and execute local marketing activities with the purpose to generate marketing qualified leads for the defined global and local services (the “Service Portfolio”). You will collaborate with internal and external stakeholders to enhance the selected marketing strategy as well as measure and analyze campaign and lead performance on a local level.
**Responsibilities**:
- In line with the objectives of the Global Marketing Plan and local requirements, develop local end-to-end marketing strategies, omni channel campaign design, implementation & optimization
- Research assigned markets, understand SWOTS, its personas and their respective pain points & develop customer segments in order to create best in class lead generation marketing tactics in line with the global marketing plans
- Experience on writing briefings (content, media, creative) including the relevant information out of the research and brief agencies accordingly
- Work closely with Centre of Excellence on content strategies and - calendars, and (digital) marketing KPI's & optimization of those on a continuous basis
- Work closely with key stakeholders on global, regional and corporate level
- Provide regular reports and analysis of campaign performance to respective national Business Units or Functional Units and set-up regular exchanges on marketing developments
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