Marketing Generalist
4 weeks ago
**Position Summary**:
Marketing Generalist will be responsible for conducting competitor research, developing and executing effective marketing campaigns, and reporting on their performance.
**Responsibilities**:
- Support senior management by conducting market research, monitoring industry trends and customer behaviors, helping identify target customers
- Assist with coordination and implementation of marketing strategies and campaigns, including creating engaging content that will attract the right customers
- Contribute to social media and content calendars by managing the production of interesting and shareable content, such as articles, social media posts, videos, etc.
- Ensure that regular web content updates are performed and checking content for accuracy and consistency
- Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness
- Stay up-to-date with social media and marketing trends and best practices
**Qualification**:
- Bachelor’s degree in Business, Marketing, Communications, or a related field
- 3+ years of experience in Marketing and/or Advertising
- Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)
- Experience with social media marketing on platforms like Facebook, Instagram, Twitter, YouTube, etc.
- Strong copywriting, editing, and proofreading skills
- Knowledge of Adobe Photoshop is a plus
**Job Types**: Full-time, Permanent
Ability to commute/relocate:
- Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (required)
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