Marketing Data Analyst

2 weeks ago

Johannesburg, South Africa Switch Consultants Full time

1.

As the Marketing Data Specialist, you will spearhead the comprehensive management of our data-driven marketing technology stack, with a focus on Big Query, HubSpot and Tealium Customer Data Platform (CDP).

You will oversee the entire lifecycle of analytics, MarTech, AdTech and cloud infrastructure, collaborating closely with agencies to ensure optimal performance. This role extends to the development and maintenance of acquisition strategies, data-driven marketing initiatives and digital transformation agenda.

You have to be proficient in working with diverse data sources, adept at data extraction, transformation and analysis across multiple platforms. Your insights will be instrumental in understanding the preferences and purchasing behaviors of the company's premium customers and consumer base.

KEY RESPONSIBILITIES:

- Identify target audiences and refine, extract, transform, and load (ETL) processes to facilitate seamless data ingestion across our cloud infrastructure.
- Gather and analyze web analytics properties to derive actionable insights.
- Understand the role and execution of a good SEO strategy and develop data driven action plans to improve performance
- Leverage cloud technologies to develop use cases such as customer churn prediction, creative analytics, and hyper-personalization at scale to enhance campaign effectiveness.
- Utilize 1st, 2nd, and 3rd party data to forecast the success of marketing campaigns and their impact on sales.
- Aggregate data from digital assets, including online advertising, website analytics, and social media, to inform decision-making.
- Analyze various metrics such as advertising costs, sales figures, web traffic, and social media engagement to optimize marketing strategies.
- Evaluate campaign results and communicate successes, failures, and unexpected findings to refine ROI.
- Assess competitors' online performance to uncover untapped opportunities for the brand.
- Manage and optimize the Tealium CDP platform in collaboration with agency partners to maximize data-driven insights.
- Simplify complex data into actionable recommendations and present findings to stakeholders at all levels of the organization.
- Conduct in-depth research deriving insights, crafting compelling narratives and driving impactful change using data.
- Lead the development and guidance of data partners in creating machine learning churn models, website propensity models, and creative analytics at scale using BigQuery and supporting technologies like Vertex AI.
- Oversee the end-to-end process, from data preparation to model training and validation, to ensure accurate predictions and actionable insights.
- Collaborate closely with cross-functional teams to operationalize these models, driving the activation of data-driven strategies and optimizing marketing campaigns for maximum impact and ROI.

**REQUIRED EDUCATION**:

- Bachelor's degree in Marketing Science, Economics, Information Systems, Data, or related field.
- Tealium, Google Analytics and Cloud basics certifications would be advantageous

**REQUIRED EXPERIENCE**:

- 5 years of experience in a relevant role such as data science, strategist, marketing analyst, or marketing data analyst.
- Big data analytics experience
- Experience with analytical and reporting tools including Google Analytics, BigQuery, Google Cloud Platform, Tealium, Treasure Data or related CDP, social media analytics, Google Ads, Search Console, Internal sales data and display ads platforms.
- Experience with SEO, SMM, SEM, and keyword research.
- Knowledge of websites, apps, and HTML.
- Deep knowledge of digital marketing across social, display, predictive scoring and programmatic platforms

**Job Types**: Full-time, Permanent

**Education**:

- Bachelors (required)

**Experience**:

- Marketing Data Analyst: 5 years (required)

Application Deadline: 2024/05/25

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