Copywriter
2 weeks ago
We have an exciting career opportunity for a Copywriter to join a premium sports betting company at their offices in Johannesburg. You will be responsible for creating, presenting and producing outstanding, meaningful, quality and relevant written content from conceptualisation to publication with the aim of creating entertaining and inspiring campaigns that create energy and momentum driving increased traffic to produce increased sales, share or brand building results. Does this job seem like the perfect challenge for you? Keep reading
Your key job responsibilities as the Copywriter in Johannesburg will include:
- Collaborate with graphic designers to receive and prioritise briefs and promotional requests from Account Managers, properties and business; and deliver each element of the campaign to brief
- Maintain up to date knowledge of current and future content within and external to the organisation
- Understand market segment and customers characteristics and online preferences
- Develop plans for generating meaningful content to drive increased traffic, engagement and brand visibility in line with business requirements
- Conceptualise and plan for content storylines on various communication channels
- Construct the conceptual plan, concept, storyline and layout for solutions, ensuring content remains fresh and exciting
- Liaise with properties through Account Managers with regard to concepts, ideas, deadlines, and promotional requirements
- Brainstorm, design and deliver content in written form
- Brief, manage, craft and monitor all elements of every project from presentation through to completion
- Brief electronic, print and activation production to ensure idea is executed and delivered to its best potential
- Brief and give constructive input during a shoot and/or recording and direct voices, VO artists, musicians, directors to ensure that the idea is delivered in its best form
- Conceptualise 360 ideas: Activations, Promotions, Experiential, TV, Radio, Print, and CRM
- Concisely brief TV, Radio, Activation production
- Manage and direct VO artists, actors and audio technicians in production studios for TV, AVs and Radio
- Correspond with stakeholders and clients to obtain feedback and approvals on final content
Requirements for this Copywriter job in Johannesburg:
- 3 Year Bachelor’s Degree preferably in marketing, communication, English or journalism
- Copywriting certification
- 3-5 years’ experience working as a copywriter across a range of communication platforms
- A proven track record of success producing digital content
- May be required to work extended hours
- Must be willing to be hands on in some areas of implementation especially when it comes to quality review
**Job Types**: Full-time, Permanent
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