Marketing and Social Media Manager

1 week ago


Kempton Park, South Africa Ann Swann Personnel Full time

This managerial role requires the creating of brand awareness and ensuring the brand stays consistent and true to itself. The role also focusses on the promotion of the company's international product brands as well as the solutions based service thats provided, to effectively drive revenue. The position will be required to assume responsibility for marketing the company with the use of digital platforms, communicating the brand messaging across the customer experience and increasing sales.

**Responsibilities and Roles**

Branding
- Develop the marketing strategy and ensure a consistent image is being portrayed
- Create and instill the companies brand Identity/guide
- Effectively communicate our brand and implement our brand
identity/guide
- Be proactive in developing content and media opportunities
- Maintain and update all necessary internal and external
stationery/signage/displays/marketing and keep in line with brand identity.
- Ensure that all marketing material is relevant and up to date
- Ensure all marketing material correspond well with each other like website, social media, brochures etc.
- Build relationships with partners and grow the database of contacts
- Guide business decisions by staying on top of trends
- Establish the companys key communication message and plans to get this message across trade, media, direct customers, public relations, advertising, trade shows, website, social media and digital marketing
- Design and develop the most effective collateral and communications content to meet the needs of our changing marketing environment and to equip our sales team, affiliations, trade, direct consumers
- Create brand awareness and make sure the brand stays consistent and true to itself.

Social Media Management
- Content creation blogs, captions, website copy, photo, and video shoots as well as the content schedule
- Social media marketing creating and implementing a strategy with the brand messaging in mind, paid and unpaid as well as the community management and managing reviews
- Basic graphic design abilities to create infographics and relatable imagery for content
- Increase traffic to website.
- Measure and report performance of all digital marketing campaigns
- Create and send regular newsletters and mailers
- Build an online audience through website & social media stay up to date with the latest web technology and create brand awareness through website and online channels

Platforms
ï‚- Facebook, Instagram, LinkedIn, Pinterest, WhatsApp, YouTube,
MailChimp (or similar)

**Requirements**:

- Marketing related tertiary qualification preferred
- 3 years experience within a strategic marketing role
- Expertise in a range of design programs including but not limited to Adobe Photoshop, Illustrator and Canva (bonus) or similar.
- Basic video editing and photography skills will be a bonus
- Strong understanding of SEO/ SEM
- Presentation abilities
- Ability to fit into a close-knit family team

**Additional Beneficial Skills**:

- Managing and updating of the website and content. Improve
performance through design and functionality.
ï‚- WordPress, HTML Coding, Google Analytics, Google Analytics, Site Map Submission/ Updates, Splash Pages etc.


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