Communications and Marketing Manager

2 weeks ago


Cape Town, South Africa Tych Business Solutions Full time

We are looking for a creative and critical thinker, who will be responsible for the development of the communications and media strategy and amplifying the work of the company on all media platforms.

**Purpose of the Role**

The Communication and Marketing Manager will be responsible to lead mass communication campaigns, raising the public awareness and engagement around the company’s Behavioural Change Campaign across a broad range of broadcast, print, digital and social media channels to promote and amplify our work to various target audiences.

**Key Responsibilities**:

- Develop annual organisational communications and media strategy
- Delivery of a range of communications for the Campaign in support of its objectives including both digital and non-digital elements, press and media work - ensuring the communications activity links to key campaigns outputs
- Manage the Campaign’s brand and identity - ensuring appropriate and consistent use of logo and systems to ensure easy retrieval of key content and assets.
- Devise, lead and report on monthly PR strategy
- Manage communication drives and campaign budgets
- Implement a powerful story-telling approach across all channels and audiences,
- Creating written material of the highest quality including press releases, statements, written materials, blogs, articles, briefings, social media content and video scripts
- Monitor, evaluate and report back on media and PR activities, feeding into the wider evaluation and recommending improvement to the media and PR work based on learning and feedback
- Management of supplier relationships for communications (design, digital and PR suppliers or freelancers) to ensure they provide quality work to budget and time
- Drive the creation and production of corporate and promotional material.
- Drive the strategy and production of videos, TV, radio and advertisements.
- Create television inserts from start to finish
- Develop feedback and interactive mechanisms with beneficiaries reached through TV programmes
- Drive and/or support the crafting of press releases (writes, reviews and edits), ensuring that the company has a robust press presence
- Drive and /or support the crafting of additional editorial (writes, reviews and edits).
- Drives and/or supports the securing of op-eds (reviews and edits), radio and TV interviews, supports events and speaking opportunities, supports the updating of the company media list and supports archiving of communication materials.

**Requirements**:

- Bachelors’ degree in Marketing or Communications or a related field
- At least 5 years’ experience in a Communications Specialist /Strategist role
- Prior experience with all of the following:

- Proven success in designing and executing communications strategies.
- Production of print and digital materials.
- Content creation including writing and editing.
- Media engagement.
- Must be familiar with MS Office
- Advanced Excel competencies
- Masterful written and oral communication skills
- Must be passionate about literacy, making a difference and about social justice.
- Driven to collaborate and partner respectfully across departments to deliver effective communication both internally and externally.
- Highly proactive with strong self-leadership.
- Pioneering and resilient, yet flexible and open to working within a fast-paced environment with high demands.
- Driven self-starter, able to work proactively and independently.
- Strong analytical skills and attention to detail.
- Strong planning, decision making and problem-solving skills.
- A team player, with well-developed interpersonal skills.
- Ability to communicate (verbal and written) in English and at least one additional African language



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