Hotel Marketing Manager

3 weeks ago

Somerset West, South Africa HotelJobs.co.za Full time

A 5* Hotel in Somerset West is searching for a professional and highly experienced MARKETING MANAGER. This position reports to the Hotel General Manager.

The Marketing Manager is responsible for promoting the brand or product of a business to new customers and maintaining a relationship with existing customers. Their duties include developing advertising campaigns, maximizing profits, and maintaining strong public relations and brand image.

**Required skills and qualifications.**
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools

**Preferred skills and qualifications**
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Willingness to travel
- Established contacts in media

**Objectives of this role**
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

**Duties and responsibilities**
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budget

**_ PLEASE ONLY APPLY FOR THIS POSITION IF YOU MEET ALL OUR CLIENT'S REQUIREMENTS_**
- ** Applicants are requested to submit a complete, up to date CV showing**:
**1. Details of all previous employment, Company Name, Positions held and exact start & end dates (most recent position first)**

**2. Reasons for having left all previous positions**

**3. Written references or irrevocable proof of employment from previous employers,**

**4. Proof of High School Education and all tertiary qualifications**

**5. A recent colour profile photo.**

**6. Current notice period / Availability & Current/Most recent Salary***

**If having been retrenched due to Covid-19 in the past, we require written proof thereof from an ex-employer or a copy of the letter of notice received.

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