Head of Marketing

2 weeks ago


Sandton, South Africa HR Genie Full time

Develop a marketing strategy and ensure the implementation of approved strategic campaigns
- Develop, present & guide the implementation of the strategic campaigns for roll-out by the Sales Teams
- Ensure that all relevant marketing communication is disseminated to the defined target audience.
- Analysing markets trends and preparing forecasts
- Increasing brand awareness and market share
- Coordinating marketing strategies with sales, financial, public relations, and all other stakeholders
- Development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
- Responsible for providing the sales team with the necessary marketing related support to enable them to sell memberships.
- Create and provide printed and electronic promotional material, product training, and relevant papers.
- Provide accurate a detailed feedback on marketings performance.
- Ensures data quality, accuracy and accessibility.
- Preparing and presenting monthly, quarterly and annual reports to senior management.
- Keeping informed of marketing strategies and trends.
- Ensure that all relevant systems and reports relating to sales activities are in place and accurate.
- Develop brand awareness campaigns and mechanisms to help Planet Fitness achieve its goal of being the preferred Health and Fitness Company within South Africa.
- Engage with external parties in order to create long lasting effective partnerships.
- Ensure Planet Fitness branding is kept upto date and fresh.

This role will be ideal for someone who understands the future of marketing and has a true hunger to shape a Company's brand and image.

We are looking for someone who does have the following:

- 5 years + experieince as a marketing manager
- succesfully launched and managed National Marketing campaigns
- Marketing Qualification
- 3+ years - Managing a team


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