Marketing Copywriter: In-house: Gaming/entertainment

3 weeks ago

Cape Town, South Africa Viv Gordon Placements Full time

We have a sterling, fully on-site opportunity for a junior to mid-weight Marketing Copywriter to join the in-house studio at one of South Africa’s most legendary gaming, and entertainment brands based in Cape Town’s CBD. As Marketing Copywriter, you will be writing long form and short form, punchy copy - mainly Digital with some Traditional Copywriting in the mix.

You will be responsible for creating, presenting, and producing outstanding, meaningful, quality, and relevant written content from conceptualisation to publication. Following the pipeline of brainstorming, assignment, production, editing, publication, reporting and analysis within the scope of the brand and creative brief supplied for multi-touch point communications. The aim of which is conceptualising entertaining and inspiring campaigns that create energy and momentum driving increased traffic to produce increased sales, share or brand building results.

**Responsibilities**:

- Develop, create, and deploy content across multi-touch point communications.
- Schedules and updates relevant content on various platforms ensuring that content remains innovative and fresh.
- Collaborate with graphic designers to receive and prioritise briefs and promotional requests and business; and deliver each element of the campaign to brief
- Maintain up to date knowledge of current and future content within and external to the organisation
- Understand market segment and customers characteristics and online preferences
- Develop plans for generating meaningful content to drive increased traffic, engagement, and brand visibility in line with business requirements.
- Conceptualise and plan for content storylines on various communication channels
- Construct the conceptual plan, concept, storyline, and layout for solutions, ensuring content remains fresh and exciting
- Liaise with business with regard to concepts, ideas, deadlines, and promotional requirements
- Brainstorm, design and deliver content in written form
- Brief, manage, craft, and monitor all elements of every project from presentation through to completion.
- Brief electronic, print and activation production to ensure the idea is executed and delivered to its best potential.
- Brief and give constructive input during a shoot and/or recording and direct voices, VO artists, musicians, directors to ensure that the idea is delivered in its best form.
- Correspond with stakeholders and clients to obtain feedback and approvals on final content
- Be an ideas bank of new innovation and concepts to be used as a foundation for content for various online channels in line with business requirements
- Participates in content meetings, creative briefings, brainstorm sessions and status meetings.
- Provides updates and constructive feedback to Creative Management on all significant developments on ongoing projects to ensure accuracy and timeous delivery.
- Sources relevant images.
- Works with the design team to ensure that the copy and design work together seamlessly.

**Requirements**:

- 3 Year Bachelor’s Degree preferably in Marketing, Communication, English or Journalism
- Copywriting certification
- 3-5 years’ experience working as a copywriter across a range of communication platforms
- A proven track record of success producing digital content
- Excellent copywriting and writing skills adaptable in the tone of each brand
- Ability to write, proofread and edit accurate, concise, and highly readable content
- Understand brand identity
- Advanced written and verbal communication skills
- Ability to generate creative ideas, coupled with sound editorial judgement
- MS-Office Suite (Word, Excel, PowerPoint, Outlook)
- Exposure/knowledge of the hotel and gaming industry is a strong advantage
- Dynamic presentation skills
- Embrace and understand diversity
- Conceptualising
- Checking (attention to detail)
- Planning
- Decision-making
- Evaluating & developing content
- Influencing
- Results orientation
- Relationship management
- Innovation & continuous Improvement
- Customer service orientation
- Analytical thinking & conceptual ability
- Selling skills
- Emotional resilience
- Excellent organisational skills with the ability to operate on a wide range of topics and projects at one time
- Proactive, energetic, and professional team player
- Willing to be hands on in some areas of implementation especially when it comes to quality review
- May be required to work extended hours.

City: Cape Town

Country: South Africa

Level of Expertise: Junior-Mid

Remuneration: Negotiable

Reference Number: #Tam724

**Tamara Wolpert**:
GM & Consultant

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