Digital Copywriter
6 months ago
Our client operates local-focused sportsbooks, virtual games and casino sites, and an online poker cardroom. Overall, the company has over 2.5 million registered customers in 200 countries, who place over one million bets (casino, poker, sports and virtual games) per day and they are looking for a Digital Copywriter to join their Team.
**Responsibilities**:
Support the Head of Department and Retention Manager in executing and continuously developing a planned and real-time content strategy.
Continuously plan and deliver insightful, informative and reactive site content that drives traffic and supports business objectives.
Deliver content and real-time marketing activity using a range of channels and supporting the wider CRM strategy to deliver targets.
Support the implementation of content tracking and monitor the performance against agreed KPIs, ensuring that results inform future decision-making.
Work closely with Retention Manager, social media and SEO to ensure all activity forms a holistic content strategy.
Work closely with both Product and Trading to ensure all activity is competitive, reactive and profitable.
Support the evolution of the brand’s content strategy by generating creative ideas that will continually improve brand engagement and optimize traffic.
Produce regular reports that outline performance against key KPIs.
Support the Head of Department in maintain and continually evolving the brand voice and style.
Ensure content is compliant with all appropriate regulation and legislation.
**Requirements**:
2 year plus experience in the gaming or gambling industry or sporting
Degree or diploma
Clear criminal record
**Key Competencies**:
Strong copywriting, proofing and editing skills.
Strong social media skills.
On-site content management and experience in producing content schedules.
Experience working with ESPs, CRM and CMS tools.
**Salary**: Market Related
**Company benefits**: Bursary scheme, Performance bonus scheme, wellness & fitness program, quarterly incentives for high performers, First Friday Drinks (monthly), Hybrid work environment ( 3 days in office, 2 days WFH), F lexible working hours, Subsidized parking
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