Copywriter

3 months ago

Cape Town, South Africa Le Boat Full time

Le Boat is the world’s leading provider of self-drive boating holidays, with over 55 years of experience. We offer an unforgettable holiday experience across Europe and Canada's inland waterways. Our fleet, crafted to suit all party sizes and budgets, requires no license or prior boating experience, making it accessible to everyone. With guests from around the globe, including North America, Germany, and France, Le Boat operates in 9 countries with France's Canal du Midi as the most famous and popular cruising ground.

**Summary**:
You’ll also conduct market research to ensure our content stays competitive and relevant. Collaborating with the Creative Production Manager and marketing teams, you’ll deliver impactful copy that drives bookings and strengthens our market position.

**WHY JOIN LE BOAT?**

**Global Brand**: Join a leading name with a stellar reputation in Travelopia and the travel industry.

**Creative Freedom**: Bring your innovative ideas to life and drive the growth of our brand.

**Dynamic Environment**: Thrive in a collaborative, fast-paced setting with a team of dedicated professionals.

**Spectacular Products**: Craft compelling content about breathtaking destinations and exceptional boating experiences that inspire adventure and relaxation.

**About the role**:
**Brand Voice**: Ensure consistency and appeal of Le Boat’s brand across all channels.

**SEO Optimization**: Use SEO best practices to enhance content visibility and searchability.

**Campaign Collaboration**: Work with the Creative Production Manager and marketing team on campaigns, product launches, and special offers.

**Market Research**: Analyze target audiences, trends, and competitors to keep content competitive.

**Proofreading and Editing**: Refine content for accuracy, grammar, and tone.

**Creative Strategy**: Contribute to brainstorming and innovation to elevate content.

**Customer-Centric**: Prioritize customer needs in all actions.

**Team Spirit**: Exhibit a friendly, positive attitude in collaborative settings.

**Innovation and Creativity**: Bring fresh ideas with a proactive mindset.

**Passion for Travel**: A strong enthusiasm for travel is essential.

**What we are looking for**:

- **Proven Copywriting Experience**: Experience in travel or leisure preferred.
- **Exceptional Writing Skills**: Strong in editing, proofreading, and English language.
- **SEO Knowledge**: Skilled in SEO best practices and keyword integration.
- **Brand Consistency**: Ability to maintain a consistent brand voice across platforms.
- **Digital Marketing Insight**: Strong grasp of social media trends and content strategy.
- **Creative Thinking**: Ability to generate engaging and innovative content.
- **Team and Independent Work**: Efficiently prioritize multiple projects alone or in a team.
- **Language Proficiency**: Proficient in French, German, Spanish, Italian, or Dutch.

**Employee Benefits**:

- Competitive salary.
- Health Benefits.
- Employee Assistance Programme.
- Employee Group Travel Benefits.
- Career progression opportunities.
- 21 days of annual leave (pro-rata) plus public holidays, 2 charity days per year, and a bonus day off for your birthday.

We believe people are happier and perform best when they can be their true selves, and that diverse teams deliver better results.

Together we will cultivate a diverse, equitable, and inclusive environment, where everyone can thrive. We are committed to driving change through increasing awareness of, and counteracting unconscious bias; building an inclusive culture, and embracing diversity in all its dimensions

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