Marketing Leads Specialist
5 days ago
**We're looking for**
A highly driven individual to join our team to look after existing, find new partners, and drive the lead generation efforts internally through unique and out-of-the-box ideas. This will be achieved by a result-driven, reliable, and high-energy individual whom we can trust to achieve the required results.
**Who are you?**
- Exceptional social, customer experience, problem-solving, verbal and written communication and conflict-resolution skills.
- Strong project management skills.
- You must be highly driven, a high achiever and passionate about changing the world.
- Solutions orientated and problem solver. A fireman when need be.
- Ability to multitask and execute numerous tasks at any given time.
- Decisiveness and attention to detail are a must.
**What's the role?**
**You will be responsible for**:
- Manage and regularly engage with 3rd party providers to discuss campaigns and drive performance.
- Connect with new potential partners and set up new innovative campaigns.
- Develop and implement internal lead generation strategies.
- Develop high-quality lead databases for outbound sales.
- Work with call centres to guide the sales strategy to help achieve optimal results.
- Monitor data to ensure conversion rate and cost-per-acquisition targets are being met.
- Report on campaign results i.e. cost per lead, lead activity, sales etc.
- Provide regular feedback to business on the performance of campaigns.
- Have a comprehensive knowledge of the company's products, systems and processes.
- Collaborate with the company's business units to achieve optimal operational outcomes.
- Lead specific partner meetings and give feedback to executives.
- Ensure that any issues that are identified are resolved with urgency.
**Boxes to tick**
- Matric
- University degree.
- 3+ years' experience in Lead Generation.
- Proficient in Microsoft Word, PowerPoint and Excel.
- Good understanding of long-term insurance.
- Understanding of database marketing.
- Experience in creating and managing digital marketing campaigns is advantageous.
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