Senior Specialist: Customer Intelligence

2 weeks ago


Midrand, South Africa Vodafone Full time

**Role purpose**:
Manage and deliver customer life cycle programs and activities in order to maximize the customer lifetime value of the enterprise customers (revenue / margin).
Develop and manage bundle engagement programme using triggers and behavioural analytics
Plan, design and execute direct marketing campaigns
Research and develop methods for measuring and analysing direct marketing campaign impact on customer behaviour as well as revenue (e.g. Design of Experiment)
Research and implement new methods for optimizing targeting, campaign impact and incremental revenue lift.
Perform complex analysis on customer characteristics and behaviour to identify opportunities and inform customer value management activities
Perform diagnostic analysis to understand root causes to revenue dilution or change in behaviour.
Recommend CVM activities to drive sales and increase revenue.

**Your responsibilities will include**:
Develop and maintain and recommend bundle upsell offers
Select and prioritize leads for different direct campaigns
Measure effectiveness of direct marketing campaigns using accepted and well researched standards
Source and process customer feedback from outbound campaigns to inform lead selection and dialling strategies
Interface with advanced analytics team to ensure seamless handover of model output for campaigns
Dissect campaign results to understand underlying behavioural patterns and to develop insights
Developing compelling business cases to support CVM activities
Set up trigger based campaigns and manage scheduling thereof

**Technical / professional qualifications**:
Must have technical / professional qualifications:
Matric/Grade 12 (Essential)
A 3 year Degree/Diploma in Commerce, Data Science or Quantitative Management/Statistics or any related field
A minimum of 5 to 8 years data and business analysis experience is essential

**Core competencies, knowledge, and experience**:
Knowledge on SQL-based databases (e.g. SQL Server, Teradata, Oracle) - Essential
Database experience (data extraction, transformation & manipulation). - Essential
An understanding of Python will be an added advantage
Strong data analytics skills including; data storage, manipulation, transformation and analysis.
Advanced knowledge of MS Office Excel and good knowledge on reporting tools i.e. QlikSense, PowerBI.
Ability to work with multiple data sources - including both transactional and dimensional star schemas & some experience in data model development
Some exposure to data model development and reporting experience - automating repetitive data reporting tasks
Excellent communication and conflict management skills.
Project Management
Planning and organising skills
Process and project management skills
Excellent organisational skills
Experienced in presenting and communicating findings and recommendations clearly and succinctly.

Closing date for Applications**:18 May 2023**

The base location for this role is, **Midrand, Vodacom Campus**

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.



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