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Shopper Marketing

1 month ago

Johannesburg, South Africa PepsiCo Full time

**Auto req ID**: 264695BR
**_
Main Purpose_**
- To lead the Shopper Marketing agenda for the *Foods (excl snacks) categories across all channels and key customers. Embed a shopper centric approach in customer strategy and sales execution_

**_Accountabilities_**

**_COMMERCIAL_**
- _
Work with DX Insights team to e_nsure insights led / shopper centric thinking in all customer, category and commercial initiatives, _enabling a ‘step change’ in engagement with key customers - across all channels_
- _
Work with category team to translate shopper and category insights /brand strategy into customer growth opportunity (which channel to invest, optimal storelist, etc)_
- _
Comprehensive understanding of the customer landscape, competitors and shoppers_
- _
Build an indispensable partnership with senior customer contacts by identifying category & shopper opportunities._
- _
Lead and support customer team providing relevant, timely and integrated solutions that shape and impact the category & PepsiCo growth.
- _Understanding of competitor and other categories to leverage best practice within the market place
- _Utilise the Shopper Marketing Pepsi-co
- way’s processes and tools to embed a shopper centric approach in customer strategy and execution.
- _With support from Channel and Marketing team, lead the development and implementation of the Shopper Marketing Plan, including the development of POS material._
- _
Represent Shopper Marketing team in all relevant Foods projects and meetings; disseminate information, provide input and feedback i.e. sales, execution, customer, shopper and category_
- _
Continuously seek opportunities to co-create activation with all channels to drive specific occasions to _enhance shopper engagement and drive conversion, by channel and category
- **_EXECUTION_**:

- _
- _
Lead execution strategy that supports category growth initiatives and shopper strategy to influence in store along the Pathway to Purchase_
- _
Create execution process communicating execution objectives and timelines.
- _Embed the EDGE principles in the day to day operations of Shopper Marketing
- _Own booking of media logistics and budget management, ensuring strict COSO Compliance_
- _
Drive efficiencies on merchandising E2E creation and tracking_
- _
Liaise with 3rd party suppliers and merchandising manager to ensure optimal POS solution for activations, embedding shopper insight and best practise to drive engagement and shopper conversion_
- _
Engage multiple stakeholders (internal and external) to ensure alignment and customer centric tailoring of in store activations._

**_
AUDIT COMPLIANCE_**:

- Project and budget management with strict adherence to COSO and applicable Pepsico Policies_
**Qualifications/Requirements**:**_
Key skills / Requirements_**
- _Relevant Degree_
- _
Project Management_
- _
Results oriented with robust planning and follow up skills_
- _
Functional Experience: 5 years of experience as a project leader or similar preferably in the Trade / Shopper Marketing area_
- _
Solid business and industry know how_
- _
Analytical capabilities and the ability to see profitability opportunities and transform those opportunities into actions_
- _
Ability to understand the impact of scenarios in his/her own realm of responsibility and the impact to stakeholders_
- _
Collaboration_
- _
Agility
- _Empathize with the Consumer_
- _
Intellectual Curiosity_
**“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act”**Relocation Eligible**: Not Applicable

**Job Type**: Pipeline