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Senior Director, Human Insights Africa Lead

2 weeks ago


Johannesburg, Gauteng, South Africa Coca-Cola HBC Full time
Job Overview
Coca-Cola HBC seeks a Senior Director, Human Insights, Africa to lead the development and implementation of the Africa Operating Unit Human Insights agenda. This position requires a visionary leader able to set the course of the Human Insights function in Africa.

Main Responsibilities
  • Owns and drives the Insights learning plan and human insights activities, comprising Future consumer and shopper tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding.
  • Leads development of shopper understanding with focus on key Operating Unit channels and shopper journey. Generate key shopper insights by channel.
  • Perform ad hoc research (e.g., for global campaigns and innovation projects).

Requirements
  1. Bachelor's Degree in Marketing or related fields.
  2. 12+ years of senior leadership experience including Business Strategy, Consumer Insights, Market Research, Analysis, Shopper insights, preference for additional Marketing, Innovation, experience.
  3. Solid experience and know-how in application of tech-based approaches in Consumer and/or Shopper Insights (Aware of and experienced in the latest applications of machine learning/AI in market research).
  4. Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems.