Assistant Category Manager

3 weeks ago

Durban, South Africa RCL FOODS Careers Full time

At RCL FOODS we see and do things differently, we think bigger, work smarter and as a team collectively work towards achieving our ambition, more food to more people, more often

Our Talent Team is currently looking for a dynamic and analytical **Assistant Category Manager** to join the **Siqalo Foods Team**. The role will be based in Westville, Durban, and reporting into the **Category Manager**.

The purpose of the role is to support the Customer Marketing Category Manager in driving the profitable growth of the Spreads category. The Primary part of the role is to provide analytics and Go-To-Market initiatives to achieve category volume and profit objectives; to assist with developing and implementing customer/ channel specific category plans based on category and shopper marketing insights to grow market share within category; and to engage with key internal stakeholders to ensure execution excellence through all key business Functions.

**Duties & Responsibilities**:
**CATEGORY & BUSINESS PERFORMANCE**:

- Coordination and consolidation of multi-channel 4P audits to track compliance and competitor activity.
- Support the CCMs in preparation of regular Customer Reviews to explain performance shortfalls and identify growth dynamics.
- Monitor category, competitor, and brand activation levels by account, evaluate ROI and strategic alignment and identify correlations with performance.

**REPORTING**:

- Fulfil daily, weekly, and monthly reporting needs of the BU.
- Create & improve reports as needed.
- Use a critical eye to provide insights and analysis on reporting.
- Translate insights into business-building opportunities within specific customers/channels.

**COMPETITIVE INTELLIGENCE**:

- Gather information to support the development of a fact based and visionary category scope and construct, and platform of category and brand growth drivers that provide incremental scope for category and business growth.

**PRICE OPTIMIZATION**:

- Routinely track category, competitor and brand pricing across channels identifying key trends and compliance gaps.
- Support the planning and implementation of PI’s.

**ANNUAL BUSINESS PLANNING**:

- Assist the Category Manager to develop and provide category level insights into the Brand Plans & Customer Plans process.
- Match brand objectives with customer/market needs.

**GO TO MARKET EXCELLENCE**:

- Lead customer specific category management projects.
- Lead regular range reviews by store cluster to identify issues and opportunities to improve productivity and strategic alignment.
- Support the Category Manager on design, production, distribution, execution and tracking of GTM initiatives.
- Lead all new innovation forecasts and tracking.
- Manage, consolidate, review, and track promotional calendar.
- Work with field sales team to ensure excellence in in-store activation.

**CATEGORY BUDGET**:

- Manage and track spend against budget and evaluate ROI on category GTM initiatives.

**TRADE CREDENTIALS**:

- Support the Category Manager in the preparation of Category Stories and Trade Presentations.
- Execute brand standards (brand DNA) and support development and execution of channel specific brand standards.
- Lead any customer related Trade Shows and/or events specific to customer.

**BUSINESS PROCESSES**:

- Build effective collaborative working relationships and procedures with marketing, national accounts, ops, supply chain and external agencies.
- Provide support to Account Manager in monitoring and analysing retail margins and customer profitability.

**NEW PRODUCT LAUNCHES**:

- Lead (B level) customised NPD from brief to delivery (DOB’s/Private Label/Confined Label)
- Work closely with the Customer, NAM's and Customer Exec. to ensure that all briefs meet the necessary requirements.
- Develop and work with cross-function team members in Commercial, Supply Chain, Packaging, R&D and Regional Stakeholders to ensure Customer satisfaction.

**Minimum Requirements**:

- Bachelor’s Degree in business/marketing, or equivalent related degree.
- Minimum of 3 years’ experience in related FMCG environment.
- Proven Experience in Big Data Analysis & Interpretation (IRI, Dunnhumby, Nielsen, Ask'd Data etc.
- Nett Revenue Management.

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