Data Analyst

3 months ago


Cape Town, South Africa Daily Maverick Full time

**Job Advert Summary**:
The role of the Data Analyst is to maximise acquisition, retention, and engagement opportunities within Maverick Insider, Daily Maverick’s membership programme, by analysing data and providing insights that can inform business decisions. This is a hybrid role. working remotely and in our offices in Gardens, Cape Town.

**Minimum Requirements**:

- A degree or relevant qualification in data analytics
- 2-5 years of experience in data analysis
- Proficiency in Microsoft Excel, including advanced functions and pivot tables
- Strong coding skills with experience in Python, R, or SQL
- Familiarity with data visualisation tools such as Looker Studio
- Excellent analytical and problem-solving skills with a keen attention to detail
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams

**Duties and Responsibilities**:

- Gather, clean, and process data from various sources
- Utilise data to track member behaviour, identify trends, and gain insights into factors affecting membership acquisition, retention, and engagement
- Analyse membership data to detect for anomalies
- Utilise demographic and behavioural data to segment the audience, allowing for targeted content delivery and personalised user experiences
- Track and analyse user interactions across platforms to understand the user journey and improve the overall user experience
- Build and implement statistical or machine learning models to make predictions and solve business problems
- Create, monitor and maintain dashboards and troubleshoot any issues
- Translate findings into actionable strategies
- Prepare regular reports and presentations to communicate findings


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