Marketing Director

2 weeks ago

Cape Town, South Africa Performer Recruitment Full time

OBJECTIVE:
To lead our marketing team (marketing executive, marketing managers and brand managers), engaging our team equally and authentically and ensuring
that our high-performing culture is continuously embraced. The successful incumbent will direct all initiatives, within the marketing department,
successfully delivering business plan targets, and setting brand marketing strategy, while working within global brand guidelines. The successful
incumbent will provide inspirational and functional marketing leadership and have a strategic approach to brand and business objectives. The
incumbent will have a flare for interpreting data and leading insights, especially in an ever-changing market.

The Key KPA’s for this role include (but are not limited to):
**1. Leadership**

Business Leadership
- To actively contribute to the overall operational business plans and annual objectives.
- To collaborate cross-functionally, working with all functions within the organization
- To take ownership of business strategic imperatives and marketing strategies.
- To effectively communicate brand objectives.

People Leadership
- To manage the marketing team, to ensure appropriate short-term and long-term business planning.
- To establish performance goals for all marketing employees, and monitor performance on a continual basis, assessing and creating future development options and succession plans for all levels within the team, to further strengthen the organisation.
- To ensure that the team is continuously inspired and informed and have an understanding of our marketing approach and thinking.
- To inspire team members to live the organization's values: Honesty, Trust, Respect and Integrity and embrace company behaviours of: Willing Involvement, Constructive Collaboration and Creative Contribution.
- To ensure that the team are aware of and understand the company’s mission statement, goals, and strategic priorities.
- To be accessible and provide support and mentorship to the brand team, assisting in unlocking the potential of our team’s diversity.
- To create an inspirational working environment, which unlocks the potential of the team’s diversity.
- To motivate and develop the team, ensuring that the team are constantly striving for continued improvements.

**2. Relationship Management**
- To be responsible for integrating, aligning, and building strong relationships across operations, demand planning and sales.
- To collaborate with the wider brand team and to advance portfolio initiatives.
- To lead professional dealings, aiding in building partnerships, with those who deeply understand our business capabilities and our premium execution standards.
- To challenge partnerships, ensuring progressive and improved outcomes approach.

**3. Build and Manage the Marketing and Business Plans**
- To be responsible for developing and executing the Marketing strategy, including key priorities.
- To manage the overall strategic marketing plans for the brands.
- To have active involvement in the brand planning process at a strategic level with principals, to allow for a helicopter perspective of the portfolio strategies.
- To work in collaboration with the Sales Director, to ensure productivity and growth targets are met in South Africa / Africa.
- To Analyse sales and consumption data, to determine business trends, competitor information and growth opportunities.
- To seek and define opportunities in the market, which can be pursued to establish brand awareness, loyalty, and advocacy.

**4. Financial Planning**
- To lead preparation of the total marketing budgets and control allocation of funds between categories / brands. To coach the brand team, for effective financial resource allocations.
- To be responsible for budgeting, revising forecasts and analysis of actual P&L results within the department. This would include ongoing management of risks and opportunities.
- To analyse the market growth possibilities of the brands / portfolios and maximise pricing strategies.
- To ensure brand team members are managing their brand/s within agreed financial parameters.
- To ensure partnership costing models remain competitive.

**5. Brand Ownership, Understanding and Advancemen**t
- To ensure consumer understanding remains the bedrock of all marketing strategies.
- To be responsible for digital and social media - responsible and accountable for brands’ look and feel (in accordance with global guidelines) on social media (best in class ahead of key competitors).
- To manage, guide and mentor the Kreator Studio, to be a highly effective value creating component to the rgbc business.
- To ensure e-retail integration into consumer shopper thinking, remaining at the forefront of execution with the South Africa marketplace.
- To ensure ongoing improvements to the evolving business and market needs.
- To facilitate the timeous, high-quality delivery, of the individual (and portfolio

collective) brand plans.
- To ensure that agency p

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