Art Director
2 weeks ago
**Role Overview**
Responsible for conceptualizing and executing effective, innovative and compelling advertising work that will be noticed both by the target group, appreciated by client and applauded by the advertising industry.
Creating meaningful connections between brands and their audiences, pushing beyond superficial advertising to craft experiences that resonate with people on a deeper level.
In our work, at Avatar, we strike the perfect balance between daring, out-of-the-box thinking and flawless execution. This duality is the cornerstone of our creative approach.
**Duties**
**Creative Excellence**
- To act as directed by the CD/ECD/CCO as per the creative brief.
- Generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies.
- Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market.
- Craft and finish to the highest possible standard all artwork relating to a specific job or campaign.
- Pro-actively identify creative trends and opportunities.
- Assist with selecting voices, sound effects, music and music composers that fit the project and the budget.
- Direct radio and TV soundtracks towards a high-quality final product
- Strive for excellence (relevant, current, ground-breaking)
- Present competently in reviews and to client, articulating clearly the creative rationale for the work being presented.
**What We Value**
***Imaginative Provocation through Brilliant Basics**:
- Dream Harder - Provoke the ordinary
- Solve Further - Lift feelings, shift hearts.
- Deliver Better - Worthy work on time.
- Impact Wider - They must never forget us; respected worldwide; preferred locally.
- Love Deeply - Solve relationships with daily acts of kindness.
- Raise the Edge - Never stop creating until we’re proud to serve.
**Qualifications & Experience**
- Matric
- Relevant Diploma / Degree
- Technical skills include Design, Art Direction, Illustration, Rendering, Storyboarding, Retouching and photo-manipulation, understanding of web/online media, Photoshoot direction, understanding of music, vocals and the TV Production process.
- A portfolio that reflects creative conceptual proficiencies
- Flair for art direction / design, broad, intrusive, creative and original work
- Ability to deliver creative work of distinction.
- Capability to take on campaigns with multi-element tasks which requires a concept and a thought through process.
- Experience with software such as Photoshop, Illustrator, InDesign, Adobe After Effects, Video Editing and Flash etc.
- Has achieved merit worthy excellence by winning awards in their field of expertise.
**Competencies**
- Need to be a visionary, strategic, analytical and forward thinking.
- Great communication skills both verbal and written.
- Skilled in making evaluative judgments.
- Must be committed to continuous learning and development.
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