
Digital Marketing Assistant
3 weeks ago
**Position Overview**:
Assistant, Digital Marketing, is responsible for assisting the Digital Marketing Manager for developing, implementing, tracking, and optimizing the company’s sales and promotional campaigns across all service providers, including YouTube, audio streaming, social media and telecom platforms. He/she works in coordination with the operations and marketing team to maximise the revenues and promote our content creatively.
**Job Role & Responsibilities**:
- **DSP Promotions: - **Assisting Manager in preparing and submitting the marketing pitches to all DSPs ahead of music releases, with the objective of getting playlisting, banners, and other tools to maximise visibility. Having good knowledge of available playlists and campaigns and relationships with relevant platforms is necessary.
- **Marketing**: - Support in planning and executing web, SEO/SEM, social media, telco, and display advertising campaigns. Conduct research on current trends and audience preferences to contribute to innovative marketing strategies, assist in setting specific campaign objectives and provide reports on ROI.
- **Channel Management**: - Assist in managing company YouTube and social media channels, implementing promotional strategies to foster audience growth and engagement.
- **Performance Tracking**:
- Assist in tracking and reporting on analysis associated with releases to ensure alignment with business expectations.
- **Revenue Enhancement** - Propose any corrective measures or innovative ideas to the manager to bridge any performance gaps and induce growth.
- **Develop an audience targeting strategy - **Support in developing audience targeting strategies by campaign, including knowledge of lookalike audiences, retargeting, and experimentation to refine audience targeting by interests and demographics.
**Qualifications and Skills**:
- Relevant degree or certification and equivalent practical experience.
- Strong communication skills.
- Demonstrated ability to drive audience growth and online growth.
- Deep knowledge of YouTube optimization.
- Relevant knowledge of and relationships with audio-streaming platforms
- Exceptional analytical, communication, and presentation skills with the ability to operate with energy and flexibility in a fast-paced environments.
- Knowledge of online marketing channels
- Be able to adapt to a constantly evolving and collaborative environment.
- Knowledge of the relevant social media platforms and promotional tools.
Pay: R10 000,00 - R15 000,00 per month
Application Question(s):
- How many years of experience you have?
**Location**:
- Johannesburg South, Gauteng (preferred)
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