E-commerce Marketing Analyst
3 weeks ago
Job description
- Tracking, reporting and analysing the performance of marketing activities, ad hoc analytical requests, and automation of regular reports.
- Provide actionable market and customer insights to address key strategic questions.
- Assist with market research to analyse the competitive landscape, determine brand perceptions, and identify new marketing opportunities.
**Requirements**:
- Bachelor’s degree or equivalent in marketing, data analysis, information science or a related field.
- Strong analytical and problem-solving skills.
- Excellent verbal and written communication skills in both Afrikaans and English.
- Demonstrable experience as a data analyst, preferably working in a marketing team or with marketing stakeholders, with a track record of producing data-driven insights and recommendations to various stakeholders.
- Proven experience in SEO, Google Analytics and other MarTech platforms.
- Experience in compilation and execution of A/B testing plans and reporting on the results.
- Advanced statistical analysis and data visualisation skills.
- Experience working in an e-commerce environment and on e-commerce platforms would be advantageous.
- Experience working with project management tools such as Asana would be advantageous.
**Salary**: R32,000.00 per month
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