Senior Marketing Specialist/manager

2 weeks ago

Durban, South Africa Letsema Consulting Full time

**CONDUCT A MARKET AUDIT OF THE TOWELING INDUSTRY WHICH INCLUDES ANALYSIS OF**:
**The macro environment - PRODUCT ANALYSES**

**3.1. GROWTH LEVERS**
- Influences on price across regions and market dynamics, and current trends in price dynamics and main drivers.
- Comparative analyses of industry pricing strategies.
- Product segmentation in relation to weight, size and price for the consumer
- Review of Product Ranges (SKU’s)
- An analysis of Margins by Product & Customer
- An analysis of Rate of Sale of SKU’s.
- Product & Product Range Rationalization

**3.2. RISK AND MITIGANTS**
- Identify any potential risk - the role of house brands/dealer own brands
- Proposed mitigants to address the above risks.
- Price elasticity is high, when are consumers willing to switch to cheaper brands/products?

**3.3. OUTCOMES**
- Product and range rationalisation
- Clearly defined Pricing strategy

**INNOVATIONS**

**3.4. CREATIVE DEVELOPMENT**:

- Brand creative ideas for brands
- Brand Positioning, Architecture, Campaign, and Creative Strategy
- Activation and Experiential marketing
- Digital Strategy
- Search Engine Optimisation
- Communication Strategy
- Customer sales trade toolkit

**3.5. NEW PRODUCT DEVELOPMENT**
- Launch new ranges to drive excitement
- Point of Sale material development

**3.6. CAMPAIGN DEVELOPMENT**
- Above-the-line Customer and shopper campaigns
- Below the line Customer and shopper campaigns
- Social media engagement, content planning, community management and reporting

**3.7. COMMUNICATION STRATEGY**
- Social media engagement, content planning, community management and reporting
- Clearly defined Communication Strategy to be developed

**3.8. EXECUTION STRATEGY - MIX**

The final step in the Marketing Exercise involves the development of a data driven informed implementation strategy. This will comprise:

- A clear definition of Sales Team duties and responsibilities, i.e., the establishment of specific sales portfolios.
- Identifying key target customers aligned with the brand positioning.
- Identifying sales channels that will realise the goals of diversifying and delivering growth opportunities.

**Qualifications.**

Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

Proven experience in marketing management, with a minimum of 6 years in a similar role.

Strong understanding of marketing principles and best practices, with hands-on experience in developing and implementing successful marketing strategies.

Excellent analytical skills, with the ability to interpret data and make data-driven decisions.

Experience with marketing automation tools and CRM systems.

Creative thinker with strong problem-solving skills and the ability to think outside the box.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Strong leadership skills, with the ability to inspire and motivate a team to achieve results.

Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

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