E-commerce Copywriter

2 weeks ago

Cape Town, South Africa Cape Union Mart - Head Office Full time

Our e-commerce department is looking for a dedicated and passionate e-commerce copywriter to generate product-related copy that provides customers with all the information they need in order to make a purchase decision. The incumbent will be responsible for supporting the e-commerce team to drive increased conversions and sales on a day-to-day basis.
Key duties
Create ‘best in class’ product copy across multiple product categories, considering customer experience as well as SEO
Maintain relevant attribute information on all products to facilitate product comparison, search and filtering
Prioritise and complete work in a fast-paced, dynamic environment, to meet internal and external deadlines
Align with merchandise teams and perform fact-checking to ensure accuracy and completeness of information
Ensure consistency of content across numerous platforms and formats as well as alignment with the relevant brand tone
Perform regular QA and website audits to ensure website content is of the highest standard
Assist content coordinators with search optimisation on the website, including maintenance of keywords and synonyms
Carry out regular competitor analysis and research in order to align with industry best practice
Respond to issues or queries from customers and internal or external teams as needed
Gain a thorough understanding of our business, competitors and customers
Articulate and share insights, learnings and best practice with all relevant stakeholders
Bring forward recommendations and processes to enhance speed and scale of content development and rollout
Brainstorming and collaborate with the team for new ideas and strategies
Knowledge, experience and qualifications
Experience in a similar position
Matric and related tertiary education in digital/e-commerce
Understanding of SEO and e-commerce copywriting best practices
Experience with eCommerce platforms and Google Analytics
Proficiency in Microsoft Office Suite (specifically MS Excel)
Domain knowledge in eCommerce, retail, online advertising and/or analytics
Competencies
Goal-oriented and self-motivated - must be able to work independently with mínimal supervision
Flexible and adaptable - must enjoy working in a fast-paced and at times challenging environment
Ability to work cross-functionally and with a wide range of individuals with different skill sets
Strong organisational, interpersonal, and communication skills (written and verbal)
Strong sense of ownership and responsibility - track record of performance meeting targets and objectives
‘Can do’ positive attitude - eager to grow, learn and develop your skills
Decisive, structured and organised, with a keen eye for detail
Fast learner with a strong aptitude for systems
Passionate about online, digital, e-commerce, websites and UX

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