Social Media Coordinator

3 weeks ago


Cape Town, South Africa Eventors Full time

**About Us**

As a Social Media Specialist at Eventors, your primary responsibility will be to manage and grow our presence on Instagram and TikTok. Your role will involve creating engaging content, developing a consistent posting schedule, and implementing strategies to increase brand visibility, engagement, and conversions on Instagram. You will be an integral part of our marketing team and will work closely with other departments to ensure a cohesive and impactful social media presence.

**Daily Responsibilities**:

- Post Vendor of the Day
- Post event Inspo of the Day
- Post Event Tips of the Day
- Write and post SEO-oriented blog articles
- Content Development for Weekly Newsletter
- **Content Creation**: Develop and curate visually appealing and compelling content for Instagram, including graphics, photos, videos, and captions that align with our brand identity and target audience.
- **Posting Schedule**: Plan and schedule daily Instagram posts (Vendor, inspo, and tips of the day), ensuring a consistent presence on the platform. Strategically determine the optimal timing for posts to maximize engagement and reach.
- **Engagement and Community Management**:Monitor and respond to comments, direct messages, and mentions on Instagram. Engage with followers, answer inquiries, and foster meaningful connections with our audience.
- **Hashtag Research**: Conduct regular research to identify relevant and trending hashtags within the event industry. Utilize these hashtags strategically in captions and comments to increase discoverability and engagement.
- **Strategic Partnership Outreach**: Identify and reach potential brand partners, vendors, influencers, and event planners to build relationships in the industry and build brand awareness.

**Weekly Responsibilities**:

- **Story Planning**: Develop a weekly schedule for Instagram Stories, including behind-the-scenes footage, event highlights, vendor spotlights, user-generated content, and interactive elements to drive engagement and maintain interest.
- **Analytics and Reporting**: Track key metrics such as follower growth, engagement rates, reach, and conversions. Analyze data to gain insights into content performance and adjust strategies accordingly. Prepare weekly reports summarizing key findings and recommendations.
- **Influencer Collaboration**:Identify potential influencers or industry partners for collaborations, takeovers, or shout-outs on Instagram. Coordinate and execute these collaborations to expand our reach and attract new followers.
- Strategy development

**Monthly Responsibilities**:

- **Content Calendar**:Create a monthly calendar outlining planned posts, events, promotions, and campaigns. Coordinate with the marketing team to align social media efforts with overall marketing initiatives.
- Measuring statistics and metrics
- KPI management
- **Campaign Management**: Conceptualize and execute Instagram-specific campaigns to drive user engagement, generate leads, and promote our vendor booking platform. Collaborate with the marketing team to ensure campaign integration across different channels.
- **Trend Analysis**: Stay updated on the latest social media and event industry trends, features, and updates. Implement innovative ideas and strategies to keep our Instagram presence fresh, relevant, and competitive.

**Salary**: R10 000 per month

**Job Requirements**:

- At least 3 years of experience in Social Media & Content Creation
- Reside in Cape Town
- Laptop
- Able to work 9 am-5 pm PST time
- Battery back for Loadshedding
- Knowledge of the event industry will be beneficial, but not a must.

**Salary**: R10,000.00 per month

Application Question(s):

- Are you able to work 9 am - 5 pm PST?

**Experience**:

- Social Media Management: 3 years (preferred)



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