Brand and PR Supervisor

2 weeks ago


Johannesburg, South Africa BAIC SA Full time

**Duties and Responsibilities**
- Plan and Execute Dealer communications and retail campaigns.
- Develop and sustain dealer relationships.
- Develop and update Dealer marketing collateral.
- Plan and Execute BAIC and Dealer Events.
- Consistently monitor BAIC VI and CI standards
- Assist in Communicate BAIC’s vision and mission.
- Assist in translating brand elements into plans and go-to-market strategies.
- Manage a team of suppliers working on brand initiatives.
- Assist in creative development of PR and media campaigns.
- Establish sound media relationships to preserve BAIC’s brand reputation.
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors’ activities.
- Oversee new and ongoing marketing and advertising activities.
- Monitor product distribution and consumer reactions.
- Management and maintenance of social media and digital platforms e.g. company websites
- Consistently align the company around the brand’s direction, choices, and tactics.
- Assist in our brand positioning and consumer insights.
- Helping shape and communicate our vision and mission.
- Assist in monitoring Brand and PR budget.
- Assist with dealer shopfitting.

**Core behavioural aspects required**
- Must be able to work well under pressure and maintain good customer relations.
- Must have good communication (oral and written) interpersonal relations skills.
- Must be customer focused with a result driven approach.
- Must be pro-active, highly motivated and pay attention to detail.
- Must be able to work independently though being a team player.

**Minimum qualification and experience / skills required**:

- Proven working experience with automotive brands.
- Proven ability to develop brand and PR strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix.
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers.
- Outstanding communication and presentation skills.
- Up-to-date with latest trends and marketing best practices.
- Degree or diploma in marketing and communications or a related field.

Ability to commute/relocate:

- Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (required)


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