Customer Strategy and Planning Manager

2 weeks ago


Durban, South Africa Unilever Full time

**Business Title**: Customer Strategy & Planning Manager - Ice Cream

**Location**: La Lucia Ridge

**Job Overview**:
The Category Strategy & Planning Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer and channel insights.

**Main Accountabilities**:

- Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels
- Use and leverage account specific category and shopper insights
- Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP), with specific focus on developing OOH channels
- Integration of customer marketing plans with brand marketing plan and customer business planning
- Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
- Work with the brand managers to deliver activation plan efficiency and effectiveness
- Communicate the customer’s marketing and business strategy to the brand teams
- Develop strong relationships with Customers at category expansion level
- Customer and customers’ Shopper input into Innovation program
- Set strategy and targets for Trade investment spend
- Consolidate into S & OP via Lock meeting that Forecast is meeting the strategic growth plan of the category
- Ensure Brand standards/Brand DNA for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation
- Lead execution of plans & activities related to DAVE framework (Desirability, Availability, Visibility, Execution)
- Lead optimisation of cabinet throughout by channel based on channel strategies
- Analyze the ROI of the marketing activities executed with the customers
- Channel and Customer execution of category thought leadership

**Minimum Requirements**:
**Essential**:
5 years relevant Category & Customer experience

Customer Facing experience combined with Brand Building experience is ideal

**Desirable**:
Two to three years Account management experience is an advantage

Prior experience in Impulse driven categories or OOH channels an advantage



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