Paid Media Specialist

3 weeks ago

Parow, South Africa Dymaxa Recruitment Full time

**Paid Media Specialist**

An exciting opportunity exists within our fast paced and growing Digital and e-commerce department based in Cape Town for a **Paid Media Specialist.** You will be directly responsible for the day-to-day management of ad accounts across multiple networks, including implementation of Google Ads (search and display), Google shopping, Facebook, Instagram, You Tube (and other) to deliver ROI for a diverse portfolio of brands within the footwear industry.

**Behavioural Competency**
- Self-motivated, proactive, attention to detail and hard working
- Ability to communicate and present at all levels in the business.
- Ability to work independently and with own initiative.

**Duties include the following, but not limited to**:

- Strategically plan, execute, and optimize media buying campaigns across various platforms, leveraging expertise in the advertising ecosystem.
- Manage Google Ads campaigns with precision, utilizing advanced targeting techniques, bid strategies, and ad extensions to drive optimal results.
- Stay updated with the latest Google Ads features and best practices to enhance campaign performance.
- Interpret and analyse data from Google Analytics to extract actionable insights and make informed decisions to enhance campaign effectiveness.
- Monitor key performance indicators (KPIs) and provide recommendations for optimizing user experience and conversion rates.
- Implement and manage complex tracking setups using Google Tag Manager to ensure accurate data collection and facilitate data-driven decision-making.
- Collaborate with cross-functional teams to integrate Google Marketing Platform (GMP) tools effectively and enable seamless campaign measurement.
- Generate comprehensive reports detailing campaign performance, highlighting key metrics, trends, and insights.
- Provide actionable recommendations for campaign optimization based on data-driven analysis and industry best practices.
- Serve as a WooCommerce super user, proficiently navigating the platform to add any HTML for your reporting purposes.
- Optimize the WooCommerce setup to enhance user experience, streamline the purchase process, and maximize online sales.
- Design and manage MySQL databases, including schema creation, data migration, optimization, and performance tuning.
- Collaborate with cross-functional teams, including designers, other developers, and stakeholders, to translate requirements into functional web solutions.
- Troubleshoot and resolve complex technical issues, identifying root causes and implementing effective solutions in a timely manner.

**Requirements**:

- Degree or Diploma in Marketing or Digital Marketing
- Minimum of 5 years’ experience in a similar role
- Meta Certified 410 - 101 Media Buying Professional
- Google Ads Certified
- Google Analytics Certified
- Expert knowledge of Google Tag Manager & GMP
- WooCommerce Super User
- HTML, CSS & PHP Expert
- Server, Server Firewall & mySQL Database Knowledge
- Experience in running ads in the Ecommerce industry where Revenue exceeds R750k p.m

**Salary**: R25 000 to R35 000 CTC

**Salary**: From R25,000.00 per month

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