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Junior Digital Marketer

4 months ago

Potchefstroom, South Africa North West University Full time

**Purpose of the position**:
**Key responsibilities**:Digital media - content creation, design and publishing**:
Responsible for the execution of digital campaigns
Responsible for the digital media platforms in terms of marketing, corporate, and stakeholder communication
Ensure that the university's brand strategy is applied to all digital platforms
Help to identify brand ambassadors on the different campuses and support the campaigns that result from this
Support senior digital marketers in digital advertising campaigns
Stay up to date with the latest trends and layouts on different media
Sound knowledge of software and relevant content management systems

**Monitoring and engagement**:
Monitor official NWU social media platforms daily
Monitor the NWU brand on various social media platforms with monitoring tools
Engage with audiences over various spectrums of social media platforms according to the voice and tone of the NWU and the brand attributes
Alert in a timely fashion the relevant stakeholders of potential brand damage and crisis situations

**Ad hoc**:
Perform ad hoc tasks as assigned by the supervisor

**Minimum requirements**:
A bachelor’s degree (NQF level seven) in marketing or communication
A minimum of three years’ experience in the field of digital media marketing and communication which includes digital media content creation, publishing, design, and monitoring

**Recommendations / added advantages**:
Photography and videography knowledge
A minimum of three years’ experience in the field of digital media advertising - compiling and execution
Proven knowledge of content management systems as well as a thorough knowledge of trends in the digital media environment

**Key functional/ technical competencies**:
**Advanced**: Knowledge and thirst to investigate, innovate, and develop trends and creativity with an emphasis on digital media platforms. Understanding marketing principles, market segmentation, targeting, and positioning
**Proficient**: Knowledge of principles for providing customer and personal services, managing relationships with customers through various channels
Knowledge of a tertiary environment
Language ability to function within the multilingual policy of the university and its different target audiences
**Advanced**: High level of competency in terms of computer literacy
**Advanced**: High level of photography, videography - capturing and editing aimed at creating and curating content across various platforms
**Advanced**: Marketing automation software, web analytics tools, content management systems, SEO tools, graphic design tools, social media management tools, CRM systems, and A/B testing tools
**Advanced**: Managing and optimising online ad campaigns across platforms
**Advanced**: Leveraging social media platforms effectively for marketing purposes and analysing data to measure the effectiveness of marketing campaigns and make data-driven decisions
Driver’s licence and willingness to travel

**Behavioural competencies**:
**Proficient**: Artistic talent - good sense for technical and visionary (visual) language, typography, and style as well as a good visual literacy and a developing frame of reference for multimedia and digital design
Creativity - In-depth digital campaign and content capabilities and the ability to think creatively and deliver clever concepts, seeing the idea through the creative process to final sign off
Prioritise - The ability to prioritise and keep a cool head to meet deadlines under pressure
Customer service - Ability to effectively liaise and communicate with the various stakeholders at various levels and from diverse backgrounds
Accuracy and attention to detail - to deliver accurate products conforming to applicable quality standards
The ability to give knowledgeable advice with regards to digital media campaigns, content, best practice and integration with different marketing campaigns (including printed as well as digital material) to strengthen the NWU brand attributes and message
**Remuneration**: The annual total remuneration package will be commensurate with the level of appointment as advertised and in line with the NWU policy guidelines.
**Enquiries regarding recruitment process may be directed to**: Mr Zenyo Seboko, tel: 018 299 4951
**Closing date**: 28 June 2024
**Planned commencement of duties**: As soon as possible