Customer Direct Marketing Manager

1 week ago

Parow, South Africa The Foschini Group Full time

**Job ID**:14087**Position Type**:Full-Time**Job Function**:Services & Other**Workplace Type**:Head Office**Division**:Head Office**Province**:Western Cape**Location**:Cape Town North**Suburb**:Parow (Parow)Position Description:
**If you’re passionate about data-driven, personalised, direct to customer communication and are driven and motivated, don’t overlook the opportunity to join a dynamic and high-performing team where we put customers first and inspire them to live their best life**

**Join The Customer Hub who’s mission it is to enable everyone at TFG to “treat every customer as an individual”. The Customer Hub has been formed to work closely with the groups 20+ brands and our Loyalty team to drive true customer transformation across the organisation including the transformation of Direct Marketing.**

**You will be forming, growing, and leading a team of Direct Marketing Specialists and your key deliverables will include**:
**Your role includes, but is not limited to;**
- Manage, train & motivate the decision support team
- Analyse direct marketing campaigns across the business and recommend changes to improve performance of existing campaigns and suggest new campaigns to drive customer engagement & turnover growth
- Create and deliver reports and insights presentations to the business to drive improved personalized direct marketing at TFG
- Drive standard campaign reporting automation (which does not yet exist)
- Co-ordinate the delivery of bespoke customer selection models with the data scientist team
- Pre-Campaign: assist the team with pre-campaign requirements gathering and review briefs to ensure they are leveraging all the data that the business has access to. As well as conduct technical assessments
- Campaign: assist the team with campaign design, build, QC, approval and execution
- Post Campaign: assist the team with standard post campaign reporting and conduct deep dive analysis on select campaigns
- Complex Campaigns: Co-ordinate key multi-brand campaigns across all stakeholders in the Group (e.g. Black Friday and Sale)

**Skills, Competencies and Requirements**
- A customer focused mindset
- Minimum of 5 years work experience with marketing automation, BI, database marketing, IT, BA or product management and a minimum of 3 years leading a team
- Degree (Honours preferred) in Information Systems, BSc, Computer Science, Bcom, BBusScience
- Level of technical proficiency with specific attention to the ability to program in SAS & SQL
- Experience with data extraction, campaign fulfillment, business analysis, project management, optimisation and report automation highly beneficial
- Resilient - ability to drive initiatives forward even when faced with challenges
- Analytical thinker with strong problem solving skills
- Attention to detail
- Strong written and verbal communication skills
- Comfortable and effective influencer.
- You need to be flexible, resilient and have a high degree of emotional maturity as the environment is very dynamic and priorities can change.

**One or more of the following will help you stand out**:

- Experience in Retail industry
- Proven track record working in high performance environments
- Experience working with SAS solutions

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