Senior Performance Marketing Manager

7 months ago


Johannesburg, South Africa Sage Group PLC Full time

**Key Responsibilities**
- Develop the campaign strategy for our industry campaigns for the medium finance product portfolio across 8+ core industries in multiple countries
- Design end-to-end campaigns in conjunction with supporting marketing functions including content, social, PR, SEO and media, as well as maintain alignment with sales, marketing operations, web management, information systems, and finance
- Negotiate with media partners across a range of industries to get the best campaigns and packages for Sage to provide an effective ROI
- Manage and adhere to a large allocated budget on a quarterly budget, ensuring investment is planned and committed in a timely manner on an ongoing basis
- Measure, analyze and report on campaign KPIs, with a focus on driving top of funnel leads as well as MQLs and opportunities
- Manage key stakeholders across multiple functions and regions to ensure delivery of master assets and campaign execution, including upward management, agencies and peers
- Outstanding project management to ensure the delivery of all campaigns in timescales required
- Agency management, ensuring cost and time effective delivery of excellence.
- Work with marketing operations to ensure tracking is in place to monitor and report on campaign performance

Skills, know-how and experience:

- Minimum of 5-10 years’ experience in B2B demand generation ideally within a similar industry with complex buying processes and relatively long sales cycles
- Development and execution of targeted, multi-touch campaigns and the vision to go beyond the brief to achieve results
- Your ability to ‘get things done’ and navigate corporate structures, working with multiple teams to achieve your goals is paramount
- Ability to learn and maximise use of multiple systems and technologies is also key - for example SFDC, intent data tools, reporting systems etc
- Understand how to use social media and digital media within your demand campaigns to drive results and be able to monitor performance
- Ability to get multiple stakeholders to buy into a vision and strategy for the campaigns
- Experience of working with both central services (matrix model) and multiple agencies is useful
- Strong analytical skills and understanding of business impact metrics and how to impact marketing metrics across the funnel
- Exceptional project and agency management
- Upward management to gain acceptance for plans and budgets
- Multi-touch, multi-dimensional marketing program design, creation and implementation with deep understanding of digital and social activities



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