Marketing Performance Analyst

2 days ago

Johannesburg, South Africa Sage Full time

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At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.

This role is central to enabling the regional Marketing Leadership Team to effectively measure marketing performance against plan. The Marketing Performance Analyst is focused on providing reporting, analysis, insights, and recommendations to support performance optimization, ranging from campaign execution to overall marketing planning support.

The role-holder is responsible for identifying, agreeing, and periodically reviewing strategic and operational KPIs and ensuring they are regular communicated to and understood by all relevant stakeholders.

Key Responsibilities
- Acts as main point of contact for Marketing leaders within the region and the Marketing Analytics & Insight team
- Identifies and defines requirements for reporting, analysis, and insight in collaboration with senior leaders and business stakeholders across the marketing organization and beyond; where relevant including business operations, customer success and product teams.
- Provides data-driven insights and recommendations to support strategic and tactical decision-making for key marketing initiatives.
- Attends relevant forums, as agreed with regional marketing leaders to provide support in reviewing performance through data and communication of analysis findings to business stakeholders.
- Influences business stakeholders to enact process improvements and adopt recommendations based on data driven insights and best practices.
- Educates business stakeholders on usage of dashboards and understanding of measurement approaches.
- Leads preparation of inputs for regional and central marketing performance reviews, planning and forecast analyses.
- Continually enhances capability of reporting of ROI of marketing initiatives.
- Owns responsibility for delivery of reporting solutions and dashboards, both via hands-on individual work as well as through the wider Analytics and Insights team including scoping and prioritizing of project and backlogs.
- Collaborates with relevant technical teams to enable new approaches and/or solutions to reporting challenges and business questions.

Reporting and Collaborative Relationships
- Reports to Marketing Performance Manager (Part of Marketing Operations)
- Works closely with Regional Marketing Operations Leader and Country Marketing Leader, as well as other Regional Marketing stakeholders, Central Marketing Teams, Product, Business Operations, Customer Success and Finance teams.

Scope: Regional and Central

Desired qualifications

The Marketing Performance Analyst:

- Is passionate about insights, continuous learning and how important data analysis and reporting are to the overall success of the business; able to communicate a deeper understanding of customers and prospective customers for the benefit of all stakeholders.
- Has a strong understanding of eCommerce, digital marketing, and demand funnel performance.
- Is familiar with B2B environment and understands best practice B2B marketing analytic approaches (such as those from Forrester / Sirius Decisions).
- Has hands-on experience and a deep understanding of data and analytics: extraction, modeling and transformations, analysis, and visualization.
- Performs complex analyses and objectively identifies insights that help answer business questions in a timely manner.
- Is professional and polished in communicating with senior leadership and confident in building strong relationships cross-functionally.
- Is proficient using and developing Business Intelligence / Data Visualization tools, ideally Qlik / Power BI.
- Is comfortable working under pressure with tight deadlines.
- Is detail oriented and skilled in project management.
- Possesses excellent Excel skills, including pivot table analysis.
- Has at least 3 years’ experience in a Marketing Reporting/Analytics role.

An advantage would be:

- Strong knowledge and practical experience using SQL.
- Experience manipulating and

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