Sales Representative

2 weeks ago

Durban, South Africa Alarasi International (Pty) Ltd Full time

**Key Responsibilities**
- **Sales**_
- Develop and execute the wholesale strategy to drive brand sales and maximise profitability.
- Prospect and convert new wholesale leads.
- Schedule meetings and presentations with prospects.
- Create, plan, and deliver presentations and sales aids for the brands.
- Negotiate prices and terms and prepare sales agreements.
- Liaise with wholesale clients regarding in-store space allocations.
- Assist in setting up and driving sales at events/launches/retailer activities.
- Identify and implement new ideas to drive sales.
- Achieve the agreed sales targets for the wholesale channel of the brands, ensuring positive sales growth monthly and annually through the development and driving of "sell-out" strategies
- **Marketing**_
- Build the 360° marketing plan for the brands, including Consumer Engagement, Trade Marketing, PR, CRM
- Set up yearly product and promotional launch plans and calendars across the multiple brands
- Plan and execute marketing initiatives, including ad campaigns, events, sponsorships and corporate social responsibility programs.
- Build brand awareness and increase brand value and profitability.
- Partner with wholesale clients to drive effective demand management on event forecasting for in-store activities (e.g. promotions).
- Create exciting and engaging graphics for social media channels and communication messages.
- Development of support material for events, activations/engagement and other business development initiatives.
- Coordinate brand marketing events and webinars (internal and external), including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and creating marketing material.
- Planning and organising digital brand campaigns and facilitating their success.
- Managing relationships with external vendors such as social media influencers to ensure high-quality and timely execution of marketing programs and to ensure competitiveness.
- Design, update and distribute electronic product catalogues, display guidelines and flow cards.
- Ensure that messaging and marketing activities are aligned with brand and company values.
- **Brand Performance**_
- Develop and execute brand strategies and marketing plans that resonate with the target market that drive market share growth.
- Analysis of brand strategy and performance and effect changes as needed.
- Accurately set annual wholesale budgets for the brands and formulate plans to alleviate sales deficits.
- Effective adaption of global strategies to suit the SA market and to meet the retailer's expectations.
- Monitoring retail prices in the market to ensure the brands remain competitive while at the same time monitoring brand ex-works and forex trends and formulating strategies to manage pricing effectively
- Research and analyse consumer behaviour, market trends and competitor activity.
- Keep abreast of emerging markets and market shifts with an awareness of new products and competition status, providing market and customer feedback.
- Stay up to date with current market trends.
- Build and maintain strong relationships with all stakeholders to ensure full support of the brands in the market.
- Establishment of brand activities (trade marketing, media, new launches etc.) to drive market share growth.
- Monitor competitor activity and plan the appropriate response.
- Prepare monthly performance reports for the brands.

**Key Skills**
- Highly organised and perform well under pressure.
- Budget management skills.
- Strong research and analytical skills.
- Good communication skills, both verbal and written.
- Strong understanding of Brand Management & Marketing concepts.
- Attention to detail.
- Proactivity, adaptability & flexibility.
- Multitasking
- Strong interpersonal skills
- Negotiation skills
- Communication skills
- Business acumen
- Deciding and Initiating Action
- Working with People
- Persuading and Influencing
- Planning and Organising
- Delivering Results & Meeting Customer Expectations
- Adapting and responding to change
- Analysing
- Entrepreneurial and commercial thinking

**Qualifications & Requirements**
- Business/Marketing degree
- Minimum 5 years of brand management experience
- Minimum 5 years of relevant experience in the cosmetics industry
- Previous experience in developing brand and marketing strategies.
- Must have experience in building make-up and skincare brands
- Cosmetics industry experience, luxury brand exposure and managing a cosmetics brand with counters is an advantage
- Previous experience with multi-channel marketing strategies (including planning and execution)
- Track record of developing and implementing marketing communications plans that have produced significant, impactful and measurable ROI results (portfolio of evidence)
- Track record of success in a B2C and B2B marketing environment.
- Strong background in customer acquisition and retention strategies.
- Previous experience in managing and leading team

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