Starke Ayres: Retail Field Marketer

2 weeks ago

Cape Town, South Africa Plennegy (Pty) Ltd. Full time

The role for a Retail Field Marketer has become available in the Cape Town region for Southern Retail Sales Department. The purpose of this role is to achieve maximum sales profitability, growth and market penetration within an assigned geographical area, by effectively selling Starke Ayres’s approved range of products within the framework of Company policy. Personally contacts and secures new business opportunities.

**RESPONSIBILITIES**:

- Consistently achieves monthly, quarterly and annual sales targets.
- Maximizes opportunities for closing a sale and drives market penetration.
- Identifies priority products for his/her area, phased annually, seasonally and monthly.
- Identifies priority customers in line with the priority products in his/her area.
- Is responsible for formulating a customer sales plan. Implements and monitors such a strategy on a weekly and monthly basis.
- Canvasses existing and potential customers regularly in accordance with pre-determined sales routes, calling cycles and appointments.
- Updates existing and potential customers regularly with regard to product information, price lists, specials etc.
- Promotes priority products based on customer needs and product benefits.
- Submits orders to National Customer Service Department promptly.
- Identifies customers without orders and follows up.
- Demonstrates technical selling skills and product knowledge to give effective presentation/advice / guidance to customers.
- Identifies promotion/advertising needs in his/her sales area.
- Participates actively in the planning and conducting of exhibitions and show-displays and in-store promotions.
- Packs out all deliveries received onto the shop floor.
- Merchandizes and manages shelf space and displays in outlets (Correct pricing, correct PI labels, relevant and sufficient facings, proper rotation - LIFO, expired stock removal, etc).
- Sourcing prime spots and erecting stands during key selling seasons.
- Implements all promotions negotiated with the head office
- Regular checkups on stock presented in the stand at every call.
- Keeps all areas where stock is merchandised clean at all times.

**REQUIREMENTS**:

- Matric
- Marketing Degree or Diploma (added advantage)
- 3 years sales experience in the Retail trade
- Valid Drivers License
- Computer Literacy
- Negotiation and selling skills

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