Market Insight
2 weeks ago
KEY JOB ACCOUNTABILITIES:
- Drive and implement the MARKET INSIGHTS AND BUSINESS INTELLIGENCE action plan by providing high-quality deliverables into the growth strategy of the business
- Propose and formalize the framework of projects of studies (objectives, timing, human and material resources) and take part in the brief
- Use and develop appropriate methods (including social listening) to answer hypothesis of the brief
- Plan and carry out studies (Market data consolidation, Panels follow-up, Brand and category evolution, Opportunity of growth), collect 360 data and always guarantee reliability and quality of data (process and content).
- Contribute to data intelligence with stakeholders and develop data and tools software expertise
- Analyze results and translate data into meaningful consumer and market insights (integrating new trends, prospective/innovation and socio-economical data) in internal decision making
- Cooperate with internal and external cross functional stakeholders using collaborative & agile Group tools and project mods
- Present and communicate sharp, clear, strong messages, directly useful for top management to make decisions
- Monitor the budget in scope
PROFESSIONAL & TECHNICAL COMPETENCIESCONSUMER RESEARCH INNOVATOR
- GUIDES AND CHALLENGES BUSINESS NEEDS INTO A BRIEF
- ADOPTS RELEVANT LEADING-EDGE TOOLS INCLUDING DIGITAL
- IDENTIFIES, SELECTS AND CHALLENGES NEW AND EXISTING EXTERNAL PARTNERS
- LEADS RESEARCH PROJECTS UNTIL RESULTS INTEGRATION DATA INTEGRATOR
- IS FUTURE ORIENTED & DETECTS NEW TRENDS - DRIVES, COLLECTS AND ANALYSES DATA (BRAND, PRODUCT EXPERIENCES, MARKET & SHOPPER)
- INTEGRATES SOCIAL INSIGHTS DATA
- IS STATISTICS SAVVY & MAKES NUMBERS MEANINGFUL
- SUMMARIZES AND LEVERAGES 360 DATA (INCL DIGITAL, CRM, MEDIA, RETAILERS ) CONSUMER CHAMPION
- BUILDS & TRANSMITS A CONSUMER CENTRIC CULTURE
- COMMUNICATES INSIGHTS WITH IMPACT, CLARITY AND CONVICTION
- COLLABORATES EFFECTIVELY WITH DIFFERENT INTERNAL AND EXTERNAL EXPERT COMMUNITIES BUSINESS INFLUENCER
- ACTS AS STRATEGIC BUSINESS PARTNER
- TRANSFORMS INSIGHTS INTO BUSINESS OPPORTUNITIES
- DEVELOPS AND IMPLEMENTS A CMI VISION FOR THE FUTURE
L'ORÉAL COMPETENCIES
- INNOVATOR
- STRATEGIST
- PEOPLE DEVELOPER
- INTEGRATOR
- ENTREPRENEUR
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