Marketing Specialist

2 weeks ago


Cape Town, South Africa Parvana Strategic Sourcing Full time

**Role Responsibilities**:
Develop and enhance the brand presence.

Coordinate and implement digital marketing strategies.

Increase awareness and trust within the healthcare community in Africa and the Middle East.

Promote services and solutions in Africa to attract new customers.

Drive website traffic from across the continent.

Manage online advertising campaigns.

Build relationships with online bloggers and healthcare events for exposure.

Implement SEO and SEM strategies for the website.

Engage stakeholders and collaborate on marketing projects.

Explore co-branding opportunities and affiliations on relevant platforms.

Enhance brand image and contribute to strategic goals.

**Relevant Qualifications / Experience**:
Degree in digital marketing.

Minimum 5 years of experience in digital marketing, including campaign management and online advertising.

Marketing experience in Africa.

Proficiency in CRM and social media management.

Strong project management skills.

Excellent analytical abilities and attention to detail.

Skilled copywriter and wordsmith.

Ability to work well in a team environment.

Exceptional relationship management skills.

Experience in the healthcare industry is a plus.

**Job ID**:
J104292



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