Head of Programmatic: Blone

**Job Purpose**

Leads the creation and enhancement of the brand image, the programming and implementation of campaigns, and the coordination of promotion and advertising activities

**Responsibilities**

**Business Development**
- Proactively, consistently and on an ongoing basis, source new clients
- Interpret a brief, develop a strategically relevant proposal for clients that has applicable innovative opportunities and present the proposals for review and approval
- Negotiate for flexibility taking into account both the client's wishes and the winwin outcome
- Uphold the premium brand status of the BLM brands and negotiate to upsell when an opportunity is identified
- Achieve sales targets set by the executive team

**Campaign Development**
- Ensure that client campaigns are delivered as agreed by working interdepartmentally to achieve their outcomes and communicating timeously with clients on the process and outcome
- Plan, coordinate, and supervise activities relating to major campaigns

**Brand Positioning**
- To enhance and maintain an in-depth knowledge of mediums that we represent, as well as how brands measure up against competitors
- To enhance and maintain knowledge of clients’ brands and products allowing for meaningful conversations and identification of their needs
- To keep up to date with the latest trends and developments in the media industry and update the sales team with discoveries
- Embrace social media and digital innovations and understand how they integrate with media and marketing
- Build rapport and show case the BLM brands by entertaining clients as and when required

**Stakeholder Engagement**
- Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions
- Be readily available and promptly reply to calls/ messages whether inside or outside of office hours from internal and external stakeholders

**Customer Service**
- Manage a medium-sized customer service area or several customer service sections, with guidance from senior colleagues
- Solve complex issues in order to meet customer service standards
- Ensure the accurate management of the clients’ inteland pipeline to the business
- Resolve complaints and queries effectively and to do so as far as possible without referral to CEO and with minimum conflict

**Data Collection and Analysis**
- Use data from a wide range of sources to analyze key themes and identify possible impacts on the business

**Inventory**
- Manage and recommend improvements to the delivery of a major part of the organization's inventory control program to identify any issues and solve problems

**Leadership and Direction**
- Communicate the actions needed to implement the function's strategy and business plan within the team
- Explain the relationship to the broader organization's mission, vision and values, motivate people to commit to these and to doing extraordinary things to achieve local business goals

**Behavioural Competencies**
- Strategic Mindset
- Business Insight
- Balances Stakeholders
- Drives Results
- Persuades
- Collaborates
- Communicates Effectively
- Manages Complexity
- Decision Quality
- Optimizes Work Processes
- Ensures Accountability
- Builds Networks
- Cultivates Innovation

**Skills**
- Planning and Organizing
- Strategic Planning
- Assessment
- Data Collection and Analysis
- Verbal Communication
- Customer and Market Analysis
- Negotiation
- Inventory Management
- Adaptive Mindset
- Computer Skills
- Sales and Marketing
- Account/Client Management
- Commercial Acumen

**Education**
- Matric

**Experience**
- Minimum 5 years' experience in a similar role
- 2-3 Years Experience of supervising and directing people and other resources