Digital Media Specialist
3 days ago
**ROLE OVERVIEW**:
The **Digital Media Specialist** is a multi-faceted role focusing on nudge’s project-related social-media sourced sample recruitment campaigns together with designing, implementing, and monitoring nudge’s corporate on-line presence to achieve both nudge’s project recruitment and corporate digital marketing objectives.
**FORMAL ROLE QUALIFICATIONS**:
- A Bachelor's Degree with majors in: English, journalism, communications, marketing, creative writing, technical writing, or information management.
- Five [5] years corporate work experience in a Digital Marketing; Media Buying and Media Campaign role(s).
**EXPERIENCE & REQUIREMENTS**:
- Creative content design skills (both in terms of text and visualisation)
- Know how to plan, create, implement, and monitor a marketing strategy to ensure effectiveness.
- Understand and use marketing management and measurement tools to manage and enhance recruitment and marketing campaigns
- Experience with visual communication principles
- Familiarity with web designand content management systems
- Flexibility in terms of days and hours of work [the nature of the role requires weekend work]
- Sound practical experience in Microsoft Office software packages, i.e., Microsoft Windows and Microsoft Office (Outlook, Word, Excel & PowerPoint)
**PERSONAL CHARACTERISTICS**:
- Curious and inquisitive
- Creative
- Excellent time management skills
- Project management skills
- Ability to work well under pressure and possess a high degree of tenacity
- Personal work planning and problem-solving skills
- Excellent communication skills
- Excellent attention to detail
- Appreciation for technology and the role it plays in automation
- Resourceful in approaches to tasks and tacking challenges
- Ability to analyze data and draw insights from large amounts of data from various sources
***NUDGE WEB PRESENCE & MARKETING**
- Website content design and maintenance management
- Digital agency [supplier] relationship management and project management
- Set-up, monitor and improve search engine optimization [SEO] and general discovery of content
- Analyse and report on web traffic, analytics, and website engagement
**NUDGE CORPORATE SOCIAL MEDIA PRESENCE**
**_(Twitter; Facebook; Instagram; Linked-in etc.)_**
- Account administration which includes maintaining and managing all social media channels
- Defining and executing a media plan aligned with nudge’s corporate image, brand, and business objectives
- Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc.
- Set-up, monitor and improve search engine optimization [SEO]
- Analyse and report on web traffic, analytics, and website engagement
- Digital agency [supplier] relationship management and project management
**RESEARCH SAMPLE SOURCE CAMPAIGNS**
**(**_Twitter; Facebook; Instagram; Linked-in; Google Ad’s; Native Advertising etc.)_**
- Social media account administration and management
- Campaign design, set-up, and execution in line with Research sample objectives
- Daily campaign management in terms of spend, reach, and research sample objectives
- Effective campaign management to ensure sample delivery within budget; striving for wave-on-wave improvements and cost-saving
- Social Media, Insight Community and Consumer Panel page management including:
- Page set-up, standards, and compliance maintenance
- Page administration
- Page management in terms of: standards, followers, comments; posts; performance etc.
- Member engagement plan input and plan execution
- Staying ahead in terms of social media advertising tools, digital media technologies and the latest trends
- Sourcing and testing new social media and other platforms through which research sample can be accessed
- providing input into proposals in terms of social media sample sources and costs
- Report back on campaign and financial metrics
- Please note: As all IQbusiness roles requires honesty in the handling of or access to cash, finances, financial systems or confidential information; our recruitment process requires that the following background checks be completed: credit, criminal, ID and qualification verification._
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