Category Manager

2 weeks ago

Westville, South Africa RCL FOODS Careers Full time

Our Talent Team is currently looking for a **Category Manager** within our Customer Marketing Team.

**RCL Foods** entrusts the **Category Manager **to facilitate collaboration between the customer, distributor, and internal stakeholders to determine the point of optimisation in pricing, promotion, shelving, and assortment to maximise profitability and shopper satisfaction by collecting and interpreting the latest industry trends, leveraging available data and utilising best-in-class technology from leading solution providers.

This category Manager role has a significant amount of alternative channels like food services or forecourts rather than just retail. Experience in this will be beneficial.

The role will be based in **Westville** and report to the Customer Marketing Executive.

**Duties & Responsibilities**:
**Category Management**

Analyse shelf health (on-shelf availability, right forward share, best shelf position).

Analyse pricing data (from relevant pricing tools).

Monitor product availability, visibility, and affordability and consolidate feedback into actionable plans for the customer team to implement.

Use and leverage specific category insights.

Execute brand standards (brand DNA) and support the development and execution of channel-specific brand standards.

Measure and review category performance; retail/wholesale margins and customer profitability.

Clean and analyse scan data provided by customers/distributors.

Create specific shelf planograms for customers/categories, ensuring a fair share of shelves not only for RCL FOODS brands but also for competitor brands.

Conduct periodic updates of planograms with new launches.

Conduct periodic reviews of planograms and ranges to ensure maximised shelf efficiency.

Communicate with all account management and sales operations on any implementation initiatives to ensure smooth operation execution.

**Information Analysis, Management, and Reporting**

Provide detailed and precise reports to illustrate trends, predictions, and relevant strategies.

Analyse and interpret key data.

Provide regular reports on category results

Assist in the production of reports, data, presentations, and any other items deemed necessary to support the sales function.

**New Product Launching**

Develop and deliver new product launch plans in the trade, with required analysis and feedback.

Support new product introductions for listing into mix.

**Customer Relationship Management**

Ensure that critical customer information is available to the customer team.

Identify customer information requirements.

Follow up and ensure that sales team initiatives (customer plans) are effectively implemented with the identified customers.

Prepare, analyse and present category reviews to customers and interact with customers on assortment analysis, category performance, and ranging.

**Category Planning**

Support the annual joint business planning process through data analysis and opportunity identification.

Run customer-specific category management projects.

Integrate research insights into the category process for actionable on-ground deliverables.

Develop proposals and recommendations for customers in executing category management projects.

Drive category management projects.

Liaise with the operations team to ensure smooth implementation.

**Performance Evaluation**

Measure and review category performance and customer profitability.

Compile and consolidate business dashboards, scorecards, and measurements.

Conduct category performance analysis (incl. causes of deviation) and identify opportunities

**Financial Management**

Manage the trade show budgets within agreed limits and ensure that all initiatives are shown to be commercially sound.

Meet budgetary targets.

**Minimum Requirements**:
A degree or diploma in marketing or business management (3 years)

Valid Code EB driver's license

3 years of relevant experience in a similar environment

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