Marketing Officer- Legal Firm

2 weeks ago

Pretoria, South Africa Virago Recruitment Full time

Digital Marketing and Campaign Management
Develop and optimise online marketing campaigns across Google AdWords, Facebook, and other social media platforms to increase brand visibility and drive business growth.
Implement Search Engine Optimisation (SEO) strategies, including keyword and content optimisation, to enhance search rankings.
Manage and execute media plans, setting objectives, budgets, and target audiences for campaigns.
Monitor and analyse digital marketing performance using tools such as Google Analytics and WebTrends, providing insights and regular reports on key metrics.
Content Creation and Management
Develop the Firm’s content strategy, ensuring consistent, well-researched, and accurate messaging across channels.
Client Engagement and Feedback
Track and respond to client feedback across marketing platforms, addressing issues or complaints promptly to improve client satisfaction.
Manage client communications, supporting the Firm’s brand reputation and ensuring effective resolution of concerns.
Events and Professional Partnerships
Plan and implement internal and external Firm events, ensuring all logistics and promotional elements align with the Firm's brand.
Actively and proactively manage professional memberships and affiliations for the Firm and its Directors, identifying opportunities for new affiliations that align with business objectives.
New Business Development
Identify new business opportunities and manage responses to Requests for Quotations (RFQs) and Requests for Information (RFIs), supporting the growth of the Firm.
Draft and edit proposals to ensure compliance with the Firm’s corporate identity and branding guidelines.
Research and Strategy Development
Conduct market research and analyse competitor activities, client preferences, and industry trends.
Share insights and case studies relevant to the Firm’s services, contributing to the development of marketing and business strategies.
Bachelor’s Degree or equivalent (NQF Level 7) in Marketing, Public Relations, Communications, or Journalism.
Minimum of 3 years Marketing & Communications experience, with a proven track record of accomplishment in a client-centric environment.
Minimum of 2 years in Digital Marketing, with proven experience in social media management, Google AdWords, and SEO/SEM.
Certification or affiliation with a recognised marketing or communications body is advantageous.
Experience working within a legal or professional services environment would be advantageous.
Between 3 - 5 Years

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