Brand Manager

12 hours ago

Cape Town, South Africa Environ Skin Care (Pty) Ltd Full time

As part of the global brand team, the brand manager will play a key role in building awareness of the Environ Brand by building a premium position as a cosmetic skincare brand in the professional channel and communicating to consumers and educating skin care professionals across all markets in a globally consistent way, in order to be an effective competitor in key markets.

**Strategy**:
Help establish objectives and strategies to maintain and improve brand's position in the global marketplace. This should include but is not limited to:
Identifying the current and potential consumer (+ insights) and building opportunities (i.e. communication, promotions, product etc.) around this
Understanding and monitoring of the competitive landscape across key markets and monitoring trends both inside and outside the professional skincare category.
Assists in the creation of strategic brand documents and supporting materials for key stakeholder engagement/management.
Managing the overall execution of the consumer engagement strategy to support all key global brand activities across Environ brand owned, paid and earned communication channels.
Developing relevant analytics against which to measure and report on.
Budget management.

**Brand activity plan**:
Manages the OTIF (on time and in full) delivery of assigned brand activities/projects (i.e. communication, promotions, product etc.) by ensuring that cross-functional team delivers OTIF.
Participates in the weekly Timeline meeting and updates cross-function team stakeholders and management.

**Brand building communication**:
Manages the creation of brand building marketing material from brief stage to final handover to in-market Distributor teams (i.e. creation and distribution of TTL campaign toolkits and on boarding of key in-market teams via webinar/Skype etc.)
Manages the creation of new or updating of existing merchandising toolkits to ensure they are aligned to brand activity and available for order on the Distributor Portal by in-market Distributor teams.
Manages daily interactions with key agency partners and ensure that briefs are delivered OTIF and within budget.

**Local in-market team liaison**:
Ensuring that all key in-market Distributor teams seamlessly and successfully execute/implement/deploy global brand communication assets in their markets
Working closely with key in-market Distributor teams to understand their brand building plans for the year and providing insight /direction /support to assist in driving brand awareness and market growth.
Reviews and approves all locally created brand material to ensure that it is within the Global Brand Guidelines.
Developing relevant analytics against which to measure and report on in the monthly marketing report.
Manages daily requests or enquiries from in-market teams.

**Oversees brand owned digital assets - websites**:
Works with digital agency partner to set the digital strategy, corresponding content strategy and KPIs.
Manages digital agency partner to ensure that Brand websites are updated OTIF and within budget according to the Global Brand Plan.
Works with in-market teams and digital agency partner to localise websites, ensure migration is actioned where necessary, translate site content, provide clarity between Global Brand Team versus in-market Distributor Team roles and responsibilities for localised websites, provides guidance on digital strategy to ensure that localised sites are optimised and funded to drive awareness locally.
Ensures that digital KPIs are set (for Global site and localised sites), tracked and reported on monthly by in-market Distributor teams and shared with key stakeholders.

**Monthly marketing report**:
Timeously inputs latest brand project/activity updates, KPI tracking, action plans into the Monthly Marketing Report

General GMP and health and safety
Housekeeping
Adheres to all company policies and rules
All relevant documentation to be completed accurately and filed.
Report irregularities and other non-conformities relating to GMP which forms part of the continual quality improvement process.

**Minimum qualifications**:
University degree
5-7 years of consumer marketing experience
Minimum three years at Brand Manager level
Experience in personal care, skincare, beauty, luxury, professional channel
Proficient in Microsoft Applications (Outlook, Word, Xcel, PowerPoint)
Excellent written and verbal communication as well as presentation skills

Personal attributes
Demonstrate ownership of key deliverables
Action and results orientated self-starter with the ability to work independently
Embrace big picture objectives whilst being detailed orientated
Highly flexible and responsive, with ability to effectively manage multiple changing priorities and different stakeholders
Have ability to build and nurture strong working relationships internally and externally

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